Results 101 to 110 of about 38,160,009 (291)
THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALES
Green, Blue and Digital Economy JournalPurpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns.
Vladyslav Tsaruk
doaj +1 more source
Today's advertising laws : will they survive the digital revolution?
Even advertising has scientific laws, empirical patterns that generalize across a wide range of known conditions. These empirical generalizations provide us with benchmarks, predictions, and valuable insights into how the digital revolution may affect ...
Sharp, Byron, Wind, Jerry
core
Misleading Advertising in Duopoly [PDF]
In this paper, we build a model of strategic misleading advertising in duopolistic markets with horizontal product differentiation and advertising externality between firms.
Keisuke Hattori, Keisaku Higashida
core
Business Strategy and the Environment, EarlyView.ABSTRACT Considering the need for environmental sustainability and fulfillment of the needs of customers at the bottom of the pyramid, this study integrates the attention‐based view of organizations and situational leadership theory to examine the impact of government eco‐initiatives on frugal green innovation through managerial attention toward the ...
Qaisar Iqbal +2 more
wiley +1 more source
Understanding adaptation to digital transformation: evidence from Indian advertising industry
Frontiers in SociologyIntroductionDigital Transformation (DT) is changing the advertising industry by influencing how professionals design their campaign strategies, cooperate with clients, collaborate with teams, and develop new skills in response to technological and market
Pranav S. Joshi +2 more
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, 1976 A document outlining the rules and regulations for advertising liquor in Canada. The document is sorted by province and outlines the details for advertising, when allowed, in each province.
Grey Advertising Ltd.
core
Business Strategy and the Environment, EarlyView.ABSTRACT Building on dynamic capabilities theory, this paper develops a conceptual model explaining how organizations pursue eco‐innovation. Drawing on in‐depth interviews with sustainability and innovation managers across diverse industries, the study provides rich empirical insights into the drivers of eco‐innovation.
Maria Cristina Zaccone, Matteo Pedrini
wiley +1 more source
Digital advertising in smart cities – methods for raising consumer engagement
Smart Cities and Regional Development JournalThe paper discusses the opportunities that lie before digital advertising in smart cities and how its effectiveness could be raised through engaging consumers.
Nikola VANGELOV
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A Critical Analysis of Microsoft's Rhetoric and Reality of Sustainability Engagement
Business Strategy and the Environment, EarlyView.ABSTRACT This study critically examines Microsoft's environmental, social and governance (ESG) rhetoric and operational reality, to offer insights that extend beyond conventional greenwashing or bluewashing. Drawing on over 20 years of Microsoft's sustainability reports (2003–2024), third‐party ESG evaluations and media investigations, it employs ...
Omaima A. G. Hassan, Iqbal Khadaroo
wiley +1 more source
ClíoThe purpose of this study was to identify the key factors that determine the effectiveness of socially responsible advertising, as well as to compare conventional and digital channels of its distribution to identify the most effective communication ...
Erisela Marko
doaj +1 more source