Results 101 to 110 of about 74,471 (297)
Business Strategy and the Environment, EarlyView.ABSTRACT Collaborations with nonprofits can enhance firms' legitimacy, yet the relationship between their communication and corporate environmental legitimacy remains poorly understood. Furthermore, research lacks an analysis of the communication of business‐nonprofit collaborations through multiple actors' perspectives.
Andrea Rizzuni +3 more
wiley +1 more source
From Free to Fee: Psychological Ownership and Advertising Appeals in Freemium Conversion
IEEE AccessThis study investigates how users’ psychological ownership of digital services influences their responses to different advertising appeals in freemium business models.
Bong-Goon Seo, Do-Hyung Park
doaj +1 more source
Personalized but compromised? Geo-Targeted Algorithms and User Autonomy in MENA Digital Advertising [PDF]
Athens Journal of Mass Media and CommunicationsThis paper explores the breadth of intricate dynamics of algorithmic personalization and user autonomy in digital advertising, with a depth into the geo-targeted algorithms within the MENA region.
Hassan Marrie
doaj +1 more source
The Degradation of Access‐Based Business Models: Customer Misbehavior and Shared Mobility
Business Strategy and the Environment, EarlyView.ABSTRACT Access‐based services are considered one of the strategies to embed sustainability in business models. Yet, because the evolution of these business models has been overlooked, we do not know whether their promise to create triple value is sustained.
Andres Camacho, Carmen Valor
wiley +1 more source
PLoS ONEWith the widespread application of monitoring technology and network storage technology, there are some privacy issues in the process of public service advertising visual design and the process of pushing public service advertising visual design works ...
Xujun Tang
doaj +1 more source
THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALES
Green, Blue and Digital Economy JournalPurpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns.
Vladyslav Tsaruk
doaj +1 more source
The Internalization of Advertising Services: An Inter-IndustryAnalysis [PDF]
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry.
Alvin J. Silk +2 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT Our planet faces a critical crisis, with pollution, resource depletion and biodiversity loss surpassing sustainable limits. Businesses must address these challenges, with the circular economy and Industry 4.0 offering transformative potential through closed‐loop systems, regenerative solutions and advanced technologies.
Agnes Toth‐Peter +3 more
wiley +1 more source
, 1976 A document outlining the rules and regulations for advertising liquor in Canada. The document is sorted by province and outlines the details for advertising, when allowed, in each province.
Grey Advertising Ltd.
core
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source