Results 121 to 130 of about 38,160,009 (291)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Non-Comparative versus Comparative Advertising of Quality [PDF]

Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the unobservable quality levels determines how the firms share the market.
Winand Emons, Claude Fluet
core   +2 more sources

Decoding the Circular Economy Job Market in the EU: A Quantitative and Comparative Analysis

Business Strategy and the Environment, EarlyView.
ABSTRACT The circular economy (CE) is increasingly promoted as a pathway to sustainable development, yet systematic evidence on the structure of the CE labor market remains limited. Little is known about how CE‐related job opportunities are distributed across countries, which job characteristics dominate this market, and how such patterns compare with ...
Pavlos Fafalios, Theodoros Daglis, Konstantinos P. Tsagarakis   +2 more
wiley   +1 more source

Digital propaganda via social media and perceived democratic debate in the digital public sphere: evidence from Jordanian journalists during the 2024 Jordanian parliamentary elections

Frontiers in Communication
This study examines how platform-specific digital election propaganda is associated with Jordanian journalists’ evaluations of democratic debate in the digital public sphere concerning the 2024 Jordanian parliamentary election.
Mohammed Mahroum, Ali Shams Alzainat, Nadeem Abed Al-Basit Al-Rawabdeh, Khaled Mahmoud Hailat, Youssef Abu Eid, Doua’a Al-Shakri, Islam Habis Mohammad Hatamleh   +6 more
doaj   +1 more source

How advertisers can target Arab E-consumers more effectively: A framework for localizing digital advertising and marketing content to Arab E-consumers

, 2019
The growth and emergence of Arab e-commerce has garnered attention from e-commerce giants such as Amazon, but little has been written in the academic advertising literature.
Benmamoun,Mamoun, Singh, Nitish, Sobh, Rana   +2 more
core   +1 more source

Executive Changes and ESG Disclosure in S&P 500 Firms: The Moderating Role of Strategic Dynamism

Business Strategy and the Environment, EarlyView.
ABSTRACT The strategic importance of environmental, social, and governance (ESG) disclosure has sparked academic interest, yet the role of top management team (TMT) dynamics remains underexplored. This study examines how the number of executive changes, as a proxy for TMT instability, affects ESG and environmental (ENV) disclosure in S&P 500 firms from
Christian Schoendeling, Carolin Krieweth, Sebastian Kruse, Malte Brettel   +3 more
wiley   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Context on Display: Digital Signage Attributes, Contextual Advertising, and Consumer Persuasion

Businesses
Digital signage is increasingly used in retail spaces, enabling contextually relevant forms of commercial communication. Despite its widespread adoption, relatively little research has examined how contextual variables influence the persuasive ...
Thérèse Roux
doaj   +1 more source

Can Sustainable Entrepreneurship Create Value for Enterprises? Examining the Roles of Corporate Reputation and Entrepreneurs' Self‐Promotion Behavior

Business Strategy and the Environment, EarlyView.
ABSTRACT To understand the heterogeneous performance outcomes of sustainable entrepreneurship, this study investigates the role of founder impression management. We develop and test a moderated mediation model, drawing on signaling and impression management theories, using a dual‐study design with longitudinal data (n = 217) and survey data (n = 259 ...
Rongzhi Liu, Haibin Liu, Samuel Adomako, Yong Lin, Tianwei Huang, Yihan Wang, Fang Ding   +6 more
wiley   +1 more source

Advertising bans [PDF]

I show that an advertising ban is more likely to increase -- rather than decrease -- total consumption when advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation (thus allowing ...
Massimo Motta
core