Results 131 to 140 of about 23,932 (249)

Advertising in the Era of the Digital Economy in Light of the Legislation of Algeria and the European Union

مجلة الدراسات والبحوث القانونية
Electronic advertising is considered one of the most modern technologies upon which the digital economy relies, due to its crucial role in promoting products and services prominent with the aim of attracting and enticing the consumer in a digital era ...
Adel Khalfallah, Hocine Miloud
doaj  

Online gambling as a public health and regulatory challenge: moving beyond individual responsibility. [PDF]

Front Public Health
Izquierdo-Condoy JS, Vasconez-Gonzalez J, Ortiz-Prado E.   +2 more
europepmc   +1 more source

Driving Fan Engagement: The Role of Orientation, Value Creation, and Community Dynamics in Sports Fan Pages

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker, Babak Taheri, Martin Gannon, Josip Mikulić   +3 more
wiley   +1 more source

Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection. [PDF]

Front Digit Health
Oo MZ, Tint SS, An KS, Tun A, Thaikla K.
europepmc   +1 more source

Rethinking Consumer Behavior Through Phygital Episodes

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

Parental anxiety in China's social media marketing of early orthodontics. [PDF]

Front Public Health
Wang X, Li W, He X.
europepmc   +1 more source

Potential Risks of Virtual Influencer Diversity in Charitable Endorsements: A Cognitive Dissonance Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley   +1 more source

Perceived Credibility of Health News and Its Relationship with Trust in Physicians and the Health Care System. [PDF]

Healthcare (Basel)
Dağ E, Demir Y, Nal M, Sevim E, Güler S, Bektaş G.   +5 more
europepmc   +1 more source

The Influence of Incongruent Line Extensions on Choice of a Brand's Pre‐Existing Products: The Mediating Role of Curiosity

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Many brands have added highly incongruent products to their product lines, such as Lay's Chicken and Waffles Potato Chips, Blueberry Cheerios, and Carrot Cake Oreos. This paper investigates how highly incongruent products influence the choice of pre‐existing items in the product line.
Brittney Stephenson, Nan Zhao, Cynthia Cryder, Robyn A. LeBoeuf, Stephen M. Nowlis   +4 more
wiley   +1 more source

Regulatory policies for online alcohol access control: a comparative scoping review of international approaches. [PDF]

Korean J Fam Med
Sungkhabut W, Saiprom K, Ayudhya CDN, Viboonsanti S, Vatcharavongvan P.   +4 more
europepmc   +1 more source