Results 131 to 140 of about 74,471 (297)
An economic analysis of online streaming: How the music industry can generate revenues from cloud computing [PDF]
This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly ...
Thomes, Tim Paul
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, 2013 This short essay aims at tracing the patrimonialization process of advertising from the 19th century to nowadays. The process followed third steps. First, advertising evolved from a despised object to a valuable cultural artifact.
Armand, Cécile
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Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
wiley +1 more source
The Fundamentals of Creative Advertising (2nd ed)
, 2011 The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ...
Mahon, Nicholas +3 more
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Decoding the Circular Economy Job Market in the EU: A Quantitative and Comparative Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT The circular economy (CE) is increasingly promoted as a pathway to sustainable development, yet systematic evidence on the structure of the CE labor market remains limited. Little is known about how CE‐related job opportunities are distributed across countries, which job characteristics dominate this market, and how such patterns compare with ...
Pavlos Fafalios +2 more
wiley +1 more source
A map of the new television ad model landscape: Viewer and industry evaluations
, 2011 As the digital TV revolution reaches Australian homes, it brings with it an evolving range of existing and potential advertising models. This study investigated the potential of 42 digital ad models made possible in the new television landscape.
Robinson, J.A. +3 more
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, 2016 The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation.
Christodoulides, G +5 more
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Executive Changes and ESG Disclosure in S&P 500 Firms: The Moderating Role of Strategic Dynamism
Business Strategy and the Environment, EarlyView.ABSTRACT The strategic importance of environmental, social, and governance (ESG) disclosure has sparked academic interest, yet the role of top management team (TMT) dynamics remains underexplored. This study examines how the number of executive changes, as a proxy for TMT instability, affects ESG and environmental (ENV) disclosure in S&P 500 firms from
Christian Schoendeling +3 more
wiley +1 more source
Health disparities in chronic liver disease
Hepatology, EarlyView., 2022 Abstract The syndemic of hazardous alcohol consumption, opioid use, and obesity has led to important changes in liver disease epidemiology that have exacerbated health disparities. Health disparities occur when plausibly avoidable health differences are experienced by socially disadvantaged populations.
Ani Kardashian +3 more
wiley +1 more source
It's Wonderful to Know You're Healthy
, 1950 The Advertising Council provided this public service image to remind people to have a chest x-ray to make sure they were safe from ...
The Advertising Council
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