Results 151 to 160 of about 38,160,009 (291)

ADVERTISING, BRAND LOYALTY AND PRICING [PDF]

I construct a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to consumers who would otherwise buy the cheapest alternative on the market, and then competes in prices.
Ioana Chioveanu
core  

Time Management in Circular Construction: A Systematic Review of Secondary Materials Integration

Business Strategy and the Environment, EarlyView.
ABSTRACT The transition of the building and construction industry towards a circular economy (CE) increasingly relies on the integration of secondary materials. This integration can disrupt the traditional cost, time and quality metrics of project success.
Soheila Ghafoor, Salman Shooshtarian, Peter S. P. Wong, Tayyab Maqsood, André Stephan, Behzad Abbasnejad   +5 more
wiley   +1 more source

Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis. [PDF]

J Med Internet Res
Sakai K, Nakazawa S, Furuya Y, Fukai K, Sano K, Korenaga M, Tatemichi M.   +6 more
europepmc   +1 more source

How clutter affects advertising effectiveness

This paper reports from a range of data sets (including four new ones, described) on how different levels of ad clutter in TV and radio affects how advertising works. Advertising avoidance is similar in low and high clutter environments, so when there is
Kennedy, Rachel, Riebe, Erica Louise, Hammer, Peter   +2 more
core  

Does Generic Advertising Help or Hurt Brand Advertising? [PDF]

The purpose of this study is to investigate whether the generic advertising helps or hurts the brand advertising within the differentiated product environments.
Suh, Daeseok, Chung, Chanjin
core  

Digitalisation and Carbon Efficiency: Does the Digital Economy Enable Sustainable Production Systems?

Business Strategy and the Environment, EarlyView.
ABSTRACT This paper examines the effect of digitalisation on carbon intensity in 44 countries from 2000 to 2024 using a principal component index that combines internet use, mobile connections and landline telephone ownership. The standard model uses a static Common Correlated Effects Mean Group (CCEMG) regression. Other specifications, such as CS‐ARDL(
Jifei Wei, Chuks Okogor, Damilola Felix Eluyela   +2 more
wiley   +1 more source

Current advertising,

, 1897
Mode of access: Internet.Absorbed by: Profitable Advertising, in ...
Bates, Charles Austin, 1866-1936.
core  

Greenwashing or Sustainability Misalignment? Analysing Organisational, Workplace and Real Estate Strategies Through an Iceberg Lens

Business Strategy and the Environment, EarlyView.
ABSTRACT Environmental sustainability and the broader Environmental, Social and Governance (ESG) agenda have become prominently proclaimed organisational priorities, yet their integration into core decision‐making remains uneven. While greenwashing research has largely focused on communication and disclosure, it has paid less attention to the internal ...
Olayiwola Oladiran, Paul Hallam, Shilpa Taneja, Henrie Westlake, Mohammed Abbas   +4 more
wiley   +1 more source

Fair Business Models for Climate‐Smart Agriculture: A Design Science Research Approach

Business Strategy and the Environment, EarlyView.
ABSTRACT Organisations in agri‐food value chains face urgent demands to address climate change, environmental degradation and social inequities through climate‐smart agriculture (CSA). However, sustained CSA implementation remains constrained by business models (BMs) that fail to offer fair solutions to stakeholders. Existing business model innovation (
Christopher Jr. Galgo, Gohar Isakhanyan, Jos Bijman, Verena Otter, Katja Logatcheva, Michiel van Galen, Marilena Gemtou, Liselotte Puggaard, Magdalena Nertinger, Jon Bienzobas Adrián   +9 more
wiley   +1 more source

The complementary-competitive interplay of consumer information search and experience sharing: Implications for targeted advertising and firm performance. [PDF]

PLoS One
Dan W, Jiang Z.
europepmc   +1 more source