Results 151 to 160 of about 74,471 (297)
Reigniting Creativity in Advertising: beyond creative teams in the brave new world of digital
, 2015 Creativity research in advertising has “waxed and waned” over the years but has been gaining momentum since the call for more research in this area (Sasser and Koslow 2008).
Lynch, J.
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Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda
Journal of Consumer Behaviour, EarlyView.ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi +3 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci +2 more
wiley +1 more source
Article re: newspaper advertising
Headline: "The Troubles of the Daily Newspaper Advertising ...
Speer, E. Lacey +1 more
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Native Advertising and its Effects on Online Advertising
, 2014 According to Financial Times Limited 2013 the digital revolution has made many business models obsolete and advertising companies see this as a welcome change Online social networking and internal structural changes in the media market have changed ...
Wong Qi Ming, Dr. Rashad Yazdanifard
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Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
Journal of Consumer Behaviour, EarlyView.ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source
, 1906 Advertising contract between Swift & Co.
J. L. Stack Advertising Contractor (Chicago, Ill.)
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Journal of Consumer Behaviour, EarlyView.ABSTRACT This research investigates how consumers establish trust in ghost kitchens, a rapidly growing digital service format that eliminates physical interaction and redefines the boundaries of food consumption. Despite their growing popularity, ghost kitchens present a paradox of trust, as the absence of physical premises and direct interaction ...
Trang Huong Pham +4 more
wiley +1 more source
Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale
Journal of Consumer Behaviour, EarlyView.ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley +1 more source