Results 161 to 170 of about 74,592 (297)

Chronology of digital advertising

, 2018
U ovom završnom radu htio sam prikazati cijelu kronologiju razvoja digitalnog oglašavanja, od njegovih samih početaka, kako se razvijalo i kako je danas samo digitalno oglašavanje te kako će se kretati i razvijati u budućnosti. U radu sam naveo kako su
Kozić, Domagoj
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Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis. [PDF]

J Med Internet Res
Sakai K, Nakazawa S, Furuya Y, Fukai K, Sano K, Korenaga M, Tatemichi M.   +6 more
europepmc   +1 more source

Humanlike AI for Corporate Social Responsibility Communication: How Perceived Anthropomorphism Shapes Stakeholder Acceptance of Chatbots

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Despite increasing interest in leveraging AI to improve CSR communication, there is limited understanding of consumers' reactions to chatbots in CSR communication. Building upon the HAII‐TIME model, this study proposes a theoretical model from the users' psychological perspective to explain facilitative pathways through which anthropomorphic ...
Yangzhi (Nicole) Jiang, Yang Cheng, Yuan Wang   +2 more
wiley   +1 more source

The Impacts of Chief Sustainability Officers' Structural Power on Corporate Social Responsibility Performance

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Extant literature assumes that powerful executives can wield their influence with minimal opposition from lower‐power actors. We reconsider this assumption by incorporating the coalitional view in which lower‐power actors can mobilize coalitions to resist.
Nhan Huong Nguyen, Chenyang Li, Jihoon Shin   +2 more
wiley   +1 more source

The Advertising Handbook

, 2018
Fully revised and updated, the fourth edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the ...
MacRury, Iain, Hardy, Jonathan, Powell, Helen   +2 more
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The Price of Circularity: Exploring the Determinants of Consumer Willingness to Pay

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The transition towards a circular economy (CE) requires not only technological and organisational innovation but also consumer engagement in adopting circular products. A key driver of this process is consumers' stated willingness to pay (WTP) a premium, which remains constrained by psychological, perceptual and contextual barriers.
Valerio Muto, Vincenzo Basile, Nunzia Petacca, Anna Prisco   +3 more
wiley   +1 more source

Emotional Responses to AI-Powered Personalised Advertising: The Role of Perceived Empathy and Social Cognition in Consumer Decision-Making. [PDF]

J Intell
Tatu CI, Chivu Popa RG, Orzan MC, Moise D, Boboc Dumitru L.   +4 more
europepmc   +1 more source

Regulatory Convergence and Divergence in ESG Reporting in the Indo‐Pacific Region

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Environmental, social, and governance (ESG) reporting has evolved significantly globally over the past few decades. Many countries are now signatories to international agreements such as the United Nations Framework Convention on Climate Change (UNFCCC) and the Paris Agreement, with increasing commitments to emissions reduction targets and the
Michele John, Anulipt Chandan, Shaji Joseph, S. Vijayakumar Bharathi, Kazuyo Matsubae, Zhao Chuan, Pradthana Jaipong   +6 more
wiley   +1 more source

Emergence of advertising in America 1850-1920 /

, 2001
Presents over 9,000 images relating to the early history of advertising in the United States. Materials drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University include cookbooks, photographs of billboards, print ...
Duke University. Rare Book, Manuscript, and Special Collections Library., Library of Congress. National Digital Library Program.   +1 more
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Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention. [PDF]

PLoS One
Lin YC, Chang FC, Huang TF, Chiang SC, Chiu CH, Chen PH, Miao NF, Chuang HY.   +7 more
europepmc   +1 more source