Results 171 to 180 of about 38,160,009 (291)

Bombarded? Child's-eye views of smartphone-based game application advertising: objective insights from Aotearoa New Zealand. [PDF]

Health Promot Int
Gurtner M, Gage R, Smith M, Watkins L, Stanley J, Signal L.   +5 more
europepmc   +1 more source

Good Deeds for Self‐Gain? How Self‐Enhancement Motivates Pro‐Environmental Behaviour in Entitled Consumers

Journal of Consumer Behaviour, EarlyView.
ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley   +1 more source

Unhealthy Digital Marketing Among Aboriginal People in Australia: Findings From the #DigitalMob Pilot Study. [PDF]

Health Promot J Austr
Browne J, Lister N, Backholer K, Hill K, Crocetti A, Walker T, Atkinson-Briggs S, Pathirana NL, Cubillo B, Martino F, Sherriff S, Yeomans L, Mitchell F, Thow S, Nguyen P, Ananthapavan J, Allender S, Paradies Y.   +17 more
europepmc   +1 more source

Talk to Me Like a Human: How AI Chatbot Message Tone, Recommendation Type, and Personalization Drive Consumers' Continuance Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how artificial intelligence (AI) chatbot message tone, fashion product recommendation type, and personalization level interact to shape consumers' continuance intention in online fashion shopping. Building on Construal Level Theory and the Stereotype Content Model, we treat warmth and competence cues as psychological ...
Jung Mee Kim, Seeun Kim
wiley   +1 more source

Driving Fan Engagement: The Role of Orientation, Value Creation, and Community Dynamics in Sports Fan Pages

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker, Babak Taheri, Martin Gannon, Josip Mikulić   +3 more
wiley   +1 more source

Digital Campaign to Promote COVID-19 Vaccination and Clinical Trial Participation Among Vietnamese Americans: Observational Engagement Study. [PDF]

J Med Internet Res
Tehami S, Nguyen C, Hua J, Pham PV, Diep J, Gilbert L, Nguyen BM.   +6 more
europepmc   +1 more source

Rethinking Consumer Behavior Through Phygital Episodes

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

Advertising in the Era of the Digital Economy in Light of the Legislation of Algeria and the European Union

مجلة الدراسات والبحوث القانونية
Electronic advertising is considered one of the most modern technologies upon which the digital economy relies, due to its crucial role in promoting products and services prominent with the aim of attracting and enticing the consumer in a digital era ...
Adel Khalfallah, Hocine Miloud
doaj  

Digital advertising trends in China

Секция 4. Тренды маркетинга 2023Since 2020, China’s online advertising has developed slowly due to the impact of the new coronavirus, and the online advertising platform pattern has basically taken shape, showing an overall intelligent development trend.
Zhang Li
core  

Potential Risks of Virtual Influencer Diversity in Charitable Endorsements: A Cognitive Dissonance Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley   +1 more source