Results 11 to 20 of about 1,056,977 (288)

The Policy Direction, Practice Development and Research Focus of Digital Marketing Activities [PDF]

open access: yesNongye tushu qingbao xuebao, 2023
[Purpose/Significance] The development of the Internet and digital economy has brought new opportunities for the development of digital marketing. At the same time, digital marketing is the implementer and forerunner of digital economy. Digital marketing
ZHAO Youlin, PANG Hangyuan, LIN Yini, PAN Yigai
doaj   +1 more source

Explorıng Customer Satısfactıon to Use Mobıle Bankıng: An Extensıon of UTAUT Framework

open access: yesAPMBA (Asia Pacific Management and Business Application), 2023
The highest population and percentage of internet users on the island of Java are found in the West Java Province. This phenomenon should be consistent with West Java Province's relatively high GRDP level, where the potential for banking is also quite ...
Astri Wulandari   +2 more
doaj   +1 more source

Integration Kano Model and E-Servqual to Evaluate Online Travel Agent Services in Bandung 2022

open access: yesJurnal Kawistara, 2022
One of the integrated e-commerce models is online ticket selling. Many travel agents sell travel tickets for national or international destinations online through websites; one of them is Tiket.com, a popular travel agency in Indonesia.
Bethani Suryawardani   +3 more
doaj   +1 more source

Analysis of some indicators by means of fuzzy logic on the example of Azerbaijani energy enterprises [PDF]

open access: yesE3S Web of Conferences, 2021
One of the most promising areas of scientific research in the field of analysis, forecasting and modelling of economic phenomena and processes is fuzzy logic.
Rzayeva Ulviyya   +2 more
doaj   +1 more source

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]

open access: yes, 2020
t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro   +2 more
core   +1 more source

Aproximación al discurso de los medios digitales españoles sobre el eje geopolítico: Rusia-China

open access: yesAD Research, 2022
Objetivo del estudio El siguiente artículo presenta los resultados de una aproximación analítica a un grupo representativo de diarios digitales españoles con la intención de contrastar si la negatividad de su discurso sobre del eje geopolítico Rusia ...
Antonio Javier Martín Ávila
doaj   +1 more source

Digital marketing technologies and new markets: from embryonic markets to digital marketing [PDF]

open access: yesAnatolia, 2015
The world is changing, and tourism is absorbing these new dynamics and trends. The 5th Advances in Tourism Marketing conference hosted a number of papers which enlighten these new paradigms with th...
Correia, Antonia   +3 more
openaire   +2 more sources

Joint optimization of energy trading and consensus mechanism in blockchain-empowered smart grids: a reinforcement learning approach

open access: yesJournal of Cloud Computing: Advances, Systems and Applications, 2023
Under the trend of green development, the traditional fossil fuel and centralized energy management models are no longer applicable, and distributed energy systems that can efficiently utilize clean energy have become the key to research in the energy ...
Ruohan Wang   +6 more
doaj   +1 more source

Digital Cluster Markets

open access: yesColumbia Business Law Review, 2021
One foundational requirement of markets in antitrust cases is that they consist of products that are close substitutes for one another. Even though markets are nearly always porous, this principle is very robust in antitrust analysis and there are few deviations. The principle is also important for ensuring that changes in substantive antitrust law are
openaire   +2 more sources

From followers to advocates: Does social media marketing boost brand advocacy in Jordanian insurance companies? [PDF]

open access: yesInsurance Markets and Companies
Type of the article: Research Article AbstractThe global trend towards digital transformation and the adoption of social media marketing as a primary channel for communicating with customers is increasing loyalty in the insurance sector. This study aims
Muneer Alrwashdeh   +3 more
doaj   +1 more source

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