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Digital advertising storytelling: consumer educommunication [PDF]
, 2018 This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors.
Elías Zambrano, Rodrigo
core +1 more source
, 2018 At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It is the process of promoting a brand, product or service through the Internet.
Vovchuk, Oksana, Вовчук, О.
core +2 more sources
Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review
Inf., 2023 Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary.
Christos Ziakis, M. Vlachopoulou
semanticscholar +1 more source
Digital marketing technologies and new markets: from embryonic markets to digital marketing [PDF]
Anatolia, 2015 The world is changing, and tourism is absorbing these new dynamics and trends. The 5th Advances in Tourism Marketing conference hosted a number of papers which enlighten these new paradigms with th...
Correia, Antonia +3 more
openaire +3 more sources
Фінансово-кредитна діяльність: проблеми теорії та практики, 2022 Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem.
Maryna Chaikovska +5 more
doaj +1 more source
The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana
Sustainability, 2023 Online presence is fast becoming a marketing hub for contemporary businesses. Often known as digital marketing, the phenomenon offers several opportunities to businesses. Small and medium enterprises (SMEs) are using their online presence to launch stern
E. Bruce +5 more
semanticscholar +1 more source
Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
core +2 more sources
Sustainability, 2023 Digital marketing innovation plays an important role in a company’s performance. Since this concept is quite new, there are not many empirical studies on the impact of marketing innovations.
Sang-uk Jung, Valeriia Shegai
semanticscholar +1 more source
Consumer’s Brand Value Perspective of HUAWEI Watch Fit on Tik Tok Application as a Marketing Communication Tool [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2022 The objective of this research was to study brand value of HUAWEI Watch Fit through the Tik Tok Application as a marketing communication tool in the consumer’s perspective.
Chachaya Sakuna, Jiratchaya Phit-on
doaj
Digital Marketing to Promote Healthy Weight Gain Among Pregnant Women in Alberta: An Implementation Study. [PDF]
J Med Internet Res, 2019 Graham JE, Moore JL, Bell RC, Miller T.
europepmc +2 more sources