The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana
Sustainability, 2023 Online presence is fast becoming a marketing hub for contemporary businesses. Often known as digital marketing, the phenomenon offers several opportunities to businesses. Small and medium enterprises (SMEs) are using their online presence to launch stern
E. Bruce +5 more
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How do social media marketing activities enhance online purchase intention among Jordanian consumers? The role of brand trust and brand engagement [PDF]
Innovative MarketingWith the growing popularity of social media platforms, many brands have embraced social media marketing activities as a key tool in influencing consumer behavior and purchasing decisions. This paper aims to investigate the nexus of social media marketing
Muneer Alrwashdeh
doaj +1 more source
Фінансово-кредитна діяльність: проблеми теорії та практики, 2022 Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem.
Maryna Chaikovska +5 more
doaj +1 more source
Consumer’s Brand Value Perspective of HUAWEI Watch Fit on Tik Tok Application as a Marketing Communication Tool [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2022 The objective of this research was to study brand value of HUAWEI Watch Fit through the Tik Tok Application as a marketing communication tool in the consumer’s perspective.
Chachaya Sakuna, Jiratchaya Phit-on
doaj
Sustainability, 2023 Digital marketing innovation plays an important role in a company’s performance. Since this concept is quite new, there are not many empirical studies on the impact of marketing innovations.
Sang-uk Jung, Valeriia Shegai
semanticscholar +1 more source
Digital marketing technologies and new markets: from embryonic markets to digital marketing [PDF]
Anatolia, 2015 The world is changing, and tourism is absorbing these new dynamics and trends. The 5th Advances in Tourism Marketing conference hosted a number of papers which enlighten these new paradigms with th...
Correia, Antonia +3 more
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Mónica Fuquen, perfil de un alma que se expresa a través del sonido
Revista Científica General José María Córdova, 2015 Mónica Fuquen da forma a su aporte para la paz de su país, día tras día, facilitando la conexión de cada persona que acude a su consultorio Antakharana, con su voz interior como base para obtener su propia paz.
Luis Eduardo Mateus
doaj +1 more source
Increasing Consumers with Satisfaction Application based Digital Marketing Strategies
Startupreneur Business Digital (SABDA Journal), 2023 As technology advances, more complex tools are produced that can be used as a medium in the creation of consumer-focused business operations. More and more businesses are switching from traditional marketing to digital marketing, but there are still many
Jihan Zanubiya +2 more
semanticscholar +1 more source
Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review
Inf., 2023 Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary.
Christos Ziakis, M. Vlachopoulou
semanticscholar +1 more source
Digital Marketing to Promote Healthy Weight Gain Among Pregnant Women in Alberta: An Implementation Study. [PDF]
J Med Internet Res, 2019 Graham JE, Moore JL, Bell RC, Miller T.
europepmc +2 more sources