Results 41 to 50 of about 3,228,690 (349)

Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction

open access: yesCEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis, 2023
In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's
Ilham Politeknik   +9 more
semanticscholar   +1 more source

Digital Marketing Communication [PDF]

open access: yesSymphonya. Emerging Issues in Management, 2006
Digital marketing communication is directed to profiled targets, which are active in the communication process. Every communication flow can ask for an information answer from the market. This opportunity grants immediate feed-backs and feed-forwards, so that digital communication can be easily and cheaply measured; digital communication flows are ...
openaire   +7 more sources

Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing

open access: yesUncertain Supply Chain Management, 2023
This research examines the synergistic influence of inventory competition, artificial intelligence (AI) adoption, and digital marketing intensity on quality improvement decisions within contemporary supply chains.
H. Salhab   +5 more
semanticscholar   +1 more source

The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok

open access: yesJurnal Aplikasi Bisnis dan Manajemen, 2023
Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers.
Intan Cahya Ningrum   +2 more
doaj   +1 more source

Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs [PDF]

open access: yesInternational Journal of Data and Network Science, 2022
This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs.
Mohammad Hamim Sultoni   +3 more
doaj   +1 more source

PELATIHAN DAN PENDAMPINGAN MEMBANGUN PRAKTIK DIGITAL MARKETING UNGGUL UNTUK PENINGKATAN PEMASARAN UMKM DI KOTA JAKARTA BARAT

open access: yesIndonesian Collaboration Journal of Community Services (ICJCS), 2023
Increasing penetration of digital technology has given rise to the need to understand and implement effective marketing strategies, especially for Micro, Small and Medium Enterprises (MSMEs).
Siti Mariam, Abdul Haeba Ramli
semanticscholar   +1 more source

Digital Marketing: A Review [PDF]

open access: yesInternational Journal of Trend in Scientific Research and Development, 2019
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.
openaire   +1 more source

Digital Marketing Communication Activities on Online Magazine Gettinlow

open access: yesJournal International Dakwah and Communication, 2023
The shift in lifestyle and the increasing use of gadgets and the internet has also changed the pattern of media consumption in society. Many people are starting to switch from printed media to web-based electronic media. Magazines are no exception.
Monika Teguh   +4 more
semanticscholar   +1 more source

DIGITAL MARKETING IN HOTELS

open access: yesMarketing and Digital Technologies, 2019
The article analyzes scientific sources, which found digital marketing the most relevant for businesses in any industry nowadays and is used by different types of markets. It was identified that it benefits due to a variety of tools and an interactive format that allows the end user to receive up-to-date resource information, comment, and stakeholder ...
Polytechnic in Pozega   +3 more
openaire   +2 more sources

Closer Defining of the Content of the Concept of Bank Marketing in the Context of Digitalization of the Economy [PDF]

open access: yesBìznes Inform, 2021
The article is aimed at exploring the evolution of scientific approaches to defining the essence of bank marketing, closer defining the content of the concept of bank marketing in the context of digitalization of the economy, determining the essence and ...
Lozynska Olha I.
doaj   +1 more source

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