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The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok
Jurnal Aplikasi Bisnis dan Manajemen, 2023 Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers.
Intan Cahya Ningrum +2 more
doaj +1 more source
Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs [PDF]
International Journal of Data and Network Science, 2022 This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs.
Mohammad Hamim Sultoni +3 more
doaj +1 more source
Digital Marketing Communication Activities on Online Magazine Gettinlow
Journal International Dakwah and Communication, 2023 The shift in lifestyle and the increasing use of gadgets and the internet has also changed the pattern of media consumption in society. Many people are starting to switch from printed media to web-based electronic media. Magazines are no exception.
Monika Teguh +4 more
semanticscholar +1 more source
Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study [PDF]
, 2019 Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies ...
Lizcano, David +3 more
core +1 more source
SustainabilityThis research intends to evaluate the effect on the performance of small and medium enterprises (SMEs) of technological developments, including digital marketing, and to determine the variables that affect the relationship.
A. Sharabati +5 more
semanticscholar +1 more source
Asia Social Issues, 2023 Since trading has been transformed into online platforms, marketing strategies have adapted to digital systems in order to enhance the Customer Relationship Management (CRM) in the E-commerce era.
Khin Sandar Kyaw +3 more
semanticscholar +1 more source
DIGITAL MARKETING IN TOURISM: A REVIEW OF PRACTICES IN THE USA AND AFRICA
International journal of applied research in social sciencesDigital marketing has become an indispensable tool in the tourism industry, shaping the way destinations engage with travelers and promoting economic growth. This study provides a comprehensive review of digital marketing practices in the USA and Africa,
Mustafa Ayobami Raji +5 more
semanticscholar +1 more source
Impact of Artificial Intelligence on Digital Marketing
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT, 2023 Keywords: Artificial Intelligence (AI), Machine learning (ML), Digital Marketing (DM) Research question: How does AI affect digital marketing and help digital marketers to improve their performance?
Shirsendu Kar
semanticscholar +1 more source
International Transactions on Artificial Intelligence (ITALIC), 2022 This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research.
Bist, Ankur Singh +3 more
openaire +1 more source
Digital Marketing as a Marketing Communication Strategy
International Journal of Research and Applied Technology, 2021 Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers.
Rizaldi, A +5 more
openaire +4 more sources