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Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

open access: yes, 2010
Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI.
openaire   +1 more source

IN-STORE TV COMMERCIAL [PDF]

open access: yes, 2001
Martirosova, K.   +2 more
core   +1 more source

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