Results 151 to 160 of about 3,143 (195)
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The Business with Digital Signage for Advertising
2016The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches – such as contextualization and interaction functionalities – were soon recognized for achieving better advertis-ing effects. However, the major types of digital signage currently in use have different requirements on the entire digital ...
Bauer, Christine +2 more
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2011
Digital Signage for in-store advertising at gas stations/retail stores in Germany: A field study Digital Signage networks provide a novel means of advertising with the advantage of easily changeable and highly customizable animated content. Despite the potential and increasing use of these media empirical research is scarce.
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Digital Signage for in-store advertising at gas stations/retail stores in Germany: A field study Digital Signage networks provide a novel means of advertising with the advantage of easily changeable and highly customizable animated content. Despite the potential and increasing use of these media empirical research is scarce.
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Student Driven Digital Signage
Proceedings of the 2015 ACM SIGUCCS Annual Conference, 2015Digital Signage has been used Siena College since 2004, in the Financial Trading Lab. Expansion was initially limited to a single display in the Lobby of the college's signature building. The purpose was a medium for Academic affairs to disseminate academic events to the community.
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Linking digital signage with mobile phones
2011 15th International Conference on Intelligence in Next Generation Networks, 2011We designed an interactive digital signage (IDS) system for use in advertising. The system is characterized by visual content (images, videos, and texts) provision on a large display for interacting with mobile phones. Its principal feature is that it enables users to easily perform tasks such as making restaurant reservations and televoting.
Hiroyuki Sato +5 more
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Intelligent advertising framework for digital signage
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining, 2012How to realize targeted advertising in digital signage is an interesting question. This paper proposed an Intelligent Advertising Framework (IAF), which pioneers the integration of Anonymous Viewer Analytics (AVA) and Data Mining technologies to achieve Targeted and interactive Advertising.
Phil Tian +3 more
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Proceedings of the 4th ACM conference on Electronic commerce, 2003
Since the late 1990's significant work has been performed towards developing advertising and marketing technologies based on the Internet. Many of these techniques promise to allow organizations to market to customer segments with a size of one, i.e., provide tailored advertising and customer service to each individual customer.
John V. Harrison, Anna Andrusiewicz
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Since the late 1990's significant work has been performed towards developing advertising and marketing technologies based on the Internet. Many of these techniques promise to allow organizations to market to customer segments with a size of one, i.e., provide tailored advertising and customer service to each individual customer.
John V. Harrison, Anna Andrusiewicz
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Interactive Multimodal Platform for Digital Signage
2014The main objective of the platform presented in this paper is the integration of various modules into Web3D technology for Digital Signage systems. The innovation of the platform consists on the development and integration of the following technologies; 1) autonomous virtual character with natural behaviour, 2) text-to-speech synthesizer and voice ...
Helen V. Díez +6 more
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2020
Digital Signage als eine Technologie steht für den vernetzten Einsatz von Flachbildschirmen für die Vermittlung von Informationen, welche mittlerweile in einige Branchen und allen voran bei großen Unternehmen etabliert ist. Obwohl Digital Signage bereits zum Alltag viele beiträgt, hat es sich noch nicht als solches in den Köpfen der Menschen und vor ...
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Digital Signage als eine Technologie steht für den vernetzten Einsatz von Flachbildschirmen für die Vermittlung von Informationen, welche mittlerweile in einige Branchen und allen voran bei großen Unternehmen etabliert ist. Obwohl Digital Signage bereits zum Alltag viele beiträgt, hat es sich noch nicht als solches in den Köpfen der Menschen und vor ...
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Face Re-Identification for Digital Signage Applications
2014The estimation of soft biometric features related to a person standing in front an advertising screen plays a key role in digital signage applications. Information such as gender, age, and emotions of the user can help to trigger dedicated advertising campaigns to the target user as well as it can be useful to measure the type of audience attending a ...
FARINELLA, GIOVANNI MARIA +4 more
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2019
Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting ...
Van De Sanden, Stephanie +2 more
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Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting ...
Van De Sanden, Stephanie +2 more
openaire +1 more source