Results 191 to 200 of about 46,376 (225)

Interactive Digital Signage

Computer, 2012
Digital signage will soon appear in every aspect of daily life, offering a third foundational platform that, along with smart- phones and tablets, will support communication in the 21st century.
Roy Want, Bill N. Schilit
openaire   +1 more source

Autonomous mobile digital signage

Proceedings of the 28th Australian Conference on Computer-Human Interaction - OzCHI '16, 2016
We examined the effects of life-like movements on persuasion and attention-drawing in an Autonomous Mobile Digital Signage (AMDS) that offered zodiac horoscopes. The study employed a one-factor three-level between-participants design where we manipulated the life-likeness of movement of the AMDS (life-like vs. monotonic vs. Fixed).
Dai Hasegawa   +2 more
openaire   +1 more source

The digital signage exchange

Proceedings of the 4th ACM conference on Electronic commerce, 2003
Since the late 1990's significant work has been performed towards developing advertising and marketing technologies based on the Internet. Many of these techniques promise to allow organizations to market to customer segments with a size of one, i.e., provide tailored advertising and customer service to each individual customer.
John V. Harrison, Anna Andrusiewicz
openaire   +1 more source

Digital Signage

2011
Digital Signage for in-store advertising at gas stations/retail stores in Germany: A field study Digital Signage networks provide a novel means of advertising with the advantage of easily changeable and highly customizable animated content. Despite the potential and increasing use of these media empirical research is scarce.
openaire   +1 more source

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