Results 181 to 190 of about 6,445 (225)
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Computer, 2012
Digital signage will soon appear in every aspect of daily life, offering a third foundational platform that, along with smart- phones and tablets, will support communication in the 21st century.
Roy Want, Bill N. Schilit
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Digital signage will soon appear in every aspect of daily life, offering a third foundational platform that, along with smart- phones and tablets, will support communication in the 21st century.
Roy Want, Bill N. Schilit
exaly +2 more sources
, 2011 Digital Signage for in-store advertising at gas stations/retail stores in Germany: A field study Digital Signage networks provide a novel means of advertising with the advantage of easily changeable and highly customizable animated content. Despite the potential and increasing use of these media empirical research is scarce.
Fischer, Karl Peter
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, 2020 Digital Signage als eine Technologie steht für den vernetzten Einsatz von Flachbildschirmen für die Vermittlung von Informationen, welche mittlerweile in einige Branchen und allen voran bei großen Unternehmen etabliert ist. Obwohl Digital Signage bereits zum Alltag viele beiträgt, hat es sich noch nicht als solches in den Köpfen der Menschen und vor ...
Frauenhoffer, Markus
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Location Recommendation of Digital Signage Based on Multi-Source Information Fusion
Sustainability, 2018 With the increasing amount of digital signage and the complexity of digital signage services, the problem of introducing precise location recommendation methods for digital signage should be solved by digital signage enterprises.
Xun Zhang, Jingying Fu, Dong Jiang
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The Business with Digital Signage for Advertising
2016The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches – such as contextualization and interaction functionalities – were soon recognized for achieving better advertis-ing effects. However, the major types of digital signage currently in use have different requirements on the entire digital ...
Bauer, Christine +2 more
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Student Driven Digital Signage
Proceedings of the 2015 ACM SIGUCCS Annual Conference, 2015Digital Signage has been used Siena College since 2004, in the Financial Trading Lab. Expansion was initially limited to a single display in the Lobby of the college's signature building. The purpose was a medium for Academic affairs to disseminate academic events to the community.
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Intelligent advertising framework for digital signage
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining, 2012How to realize targeted advertising in digital signage is an interesting question. This paper proposed an Intelligent Advertising Framework (IAF), which pioneers the integration of Anonymous Viewer Analytics (AVA) and Data Mining technologies to achieve Targeted and interactive Advertising.
Phil Tian +3 more
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Proceedings of the 4th ACM conference on Electronic commerce, 2003
Since the late 1990's significant work has been performed towards developing advertising and marketing technologies based on the Internet. Many of these techniques promise to allow organizations to market to customer segments with a size of one, i.e., provide tailored advertising and customer service to each individual customer.
John V. Harrison, Anna Andrusiewicz
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Since the late 1990's significant work has been performed towards developing advertising and marketing technologies based on the Internet. Many of these techniques promise to allow organizations to market to customer segments with a size of one, i.e., provide tailored advertising and customer service to each individual customer.
John V. Harrison, Anna Andrusiewicz
openaire +1 more source
Linking digital signage with mobile phones
2011 15th International Conference on Intelligence in Next Generation Networks, 2011We designed an interactive digital signage (IDS) system for use in advertising. The system is characterized by visual content (images, videos, and texts) provision on a large display for interacting with mobile phones. Its principal feature is that it enables users to easily perform tasks such as making restaurant reservations and televoting.
Hiroyuki Sato +5 more
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