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Interactive Multimodal Platform for Digital Signage
2014The main objective of the platform presented in this paper is the integration of various modules into Web3D technology for Digital Signage systems. The innovation of the platform consists on the development and integration of the following technologies; 1) autonomous virtual character with natural behaviour, 2) text-to-speech synthesizer and voice ...
Helen V. Díez +6 more
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2019
Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting ...
Van De Sanden, Stephanie +2 more
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Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting ...
Van De Sanden, Stephanie +2 more
openaire +1 more source
Face Re-Identification for Digital Signage Applications
2014The estimation of soft biometric features related to a person standing in front an advertising screen plays a key role in digital signage applications. Information such as gender, age, and emotions of the user can help to trigger dedicated advertising campaigns to the target user as well as it can be useful to measure the type of audience attending a ...
FARINELLA, GIOVANNI MARIA +4 more
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Behavioral Effects of Digital Signage
Journal of Advertising Research, 2009ABSTRACT Digital signs have become an important new channel for communicating with consumers in retail shopping environments. An analysis of academic and commercial experiments reveals that in-store advertising effectiveness depends on both the content of the message (appeal type and product category) and the context and quality of exposure (audience ...
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A Framework for Context-Aware Digital Signage
2011A framework for building and operating context-aware multimedia content on digital signage in public/private spaces is presented. It enables active and multimedia content to be composed of mobile agents, which are selfcontained programmable entities that can travel from computer to computer and provide multimedia content for advertising or user ...
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Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Journal of Business Research, 2021Marion Garaus
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A Standard for Digital Signage Privacy
2011Privacy controls are essential for digital signage to maintain consumer trust as the medium continues to assimilate identification and interactivity technologies. Unless the industry adopts robust self-regulation, it is likely to face consumer backlash and reactive government regulation that may stifle innovation.
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The effect of digital signage on shoppers' behavior: The role of the evoked experience
Journal of Business Research, 2014Charles Dennis +2 more
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