Results 91 to 100 of about 19,417,143 (206)

Talk to Me Like a Human: How AI Chatbot Message Tone, Recommendation Type, and Personalization Drive Consumers' Continuance Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how artificial intelligence (AI) chatbot message tone, fashion product recommendation type, and personalization level interact to shape consumers' continuance intention in online fashion shopping. Building on Construal Level Theory and the Stereotype Content Model, we treat warmth and competence cues as psychological ...
Jung Mee Kim, Seeun Kim
wiley   +1 more source

Driving Fan Engagement: The Role of Orientation, Value Creation, and Community Dynamics in Sports Fan Pages

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker, Babak Taheri, Martin Gannon, Josip Mikulić   +3 more
wiley   +1 more source

Potential Risks of Virtual Influencer Diversity in Charitable Endorsements: A Cognitive Dissonance Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen, Sphurti Sewak, Swati Singh, Moutusy Maity, Aniruddha Pangarkar   +4 more
wiley   +1 more source

When Social Media Influencers Work: A Meta‐Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Wagner Junior Ladeira, Isaac Cheah, Arnold Japutra, Musarrat Shaheen   +6 more
wiley   +1 more source

Brand Loyalty- Impact of Cognitive and Affective Variables [PDF]

Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
core  

An Examination of Posttraumatic Stress and Posttraumatic Growth and the Role of Psychological Flexibility Following Traumatic Job Loss

The Career Development Quarterly, EarlyView.
ABSTRACT Job loss can lead to both posttraumatic stress (PTS) symptoms and positive outcomes of posttraumatic growth (PTG), making it necessary for career counselors to understand trauma reactions. Among a community sample of 270 adults who reported experiencing a traumatic job loss, results of this cross‐sectional study indicated presence of both PTS (
Margaret M. Poandl, Taylor Cheski, Daniel Gutierrez, Kaitlin Hinchey   +3 more
wiley   +1 more source

Does Internal Corporate Social Responsibility Drive Employee Well‐Being? Evidence From a Positive Balance Perspective

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The significance of fostering an internal corporate social responsibility (ICSR) plan to advance employee well‐being is not fully understood. This article explores employee well‐being from a positive balance perspective, combining the strategic approach to Internal Corporate Social Responsibility with the Theory of subjective well‐being ...
Teresa C. Herrador‐Alcaide, João Correia Leitão, Montserrat Hernández‐Solís, Dina Pereira   +3 more
wiley   +1 more source

CEO Overconfidence and Corporate Social Responsibility: A Micro‐CSR Perspective

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Although research on micro‐level CSR has increasingly emphasized individual‐level antecedents, the role of CEO overconfidence has not been systematically integrated into the literature. To address this gap, a systematic literature review was undertaken of 62 studies on CEO overconfidence and CSR, revealing a mixed picture of positive, negative,
Jannis Kreinhop
wiley   +1 more source

L'empathie affective et l'empathie cognitive dans l'anorexie

, 2015
Ce mémoire expérimental a pour but d’investiguer l’empathie et plus particulièrement, ses composantes affective et cognitive, dans l’anorexie. Ce sujet est peu étudié dans la littérature, en particulier concernant l’empathie affective. De plus, le type d’
Maiter, Severine
core