Results 221 to 230 of about 53,391 (258)

Rethinking Consumer Behavior Through Phygital Episodes

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

Fibromyalgia in systemic autoimmune rheumatic diseases: a mixed-methods study of patient and clinician perspectives. [PDF]

open access: yesRheumatol Int
Manavi D   +7 more
europepmc   +1 more source

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee   +2 more
wiley   +1 more source

Pain only she knows. [PDF]

open access: yesAnaesthesia
Stanford S, Vogel TM, Nixon HC.
europepmc   +1 more source

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