Results 231 to 240 of about 203,745 (355)

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Biomechanics of the Attachment of the Intertidal Seaweed <i>Fucus distichus</i>. [PDF]

Integr Org Biol
Klimm F, Summers AP, Speck T.
europepmc   +1 more source

Influence of Drag Coefficient for Tropical Cyclone Intensification by Numerical Simulations.&#160;

Hiroaki Yoshioka, Hironori Fudeyasu, Ryuji Yoshida, Junshi Ito, Takeshi Horinouchi, Kosuke Ito   +5 more
openalex   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Study of aerodynamic characteristics of variable cross-section box girders under three-dimensional fluctuating wind field. [PDF]

Sci Rep
Feng X, Jia J.
europepmc   +1 more source

Engineering Biochar‐Derived Functional Materials for High‐Performance Supercapacitors: Design Principles, Mechanisms, and Scalable Strategies

Carbon Energy, EarlyView.
ABSTRACT Biochar has emerged as a useful and adaptable source of carbon for supercapacitor electrodes. Its value comes from the way biomass chemistry, thermal conversion, and activation conditions shape the resulting pore network, surface groups, and degree of carbon ordering.
Soumen Mandal, Avinash C. Mendhe, Mayna Roy, Neha S. Barse, Taejoon Park, Han‐Seung Lee, Haigun Lee   +6 more
wiley   +1 more source

Numerical Study into the Spanwise Effects for the Three-Dimensional Unsteady Flow over a Bio-Inspired Corrugated Infinite Wing at Low Reynolds Number. [PDF]

Biomimetics (Basel)
Alhinai A, Schenkel T.
europepmc   +1 more source

Experimentally determined local flow properties and drag coefficients for a family of blunt bodies at Mach numbers from 2.49 to 4.63

, 1967
R. L. Stallings
openalex   +1 more source

Automated Process Optimization in a Novel Triple Shaft Mixer with Adaptive Mixing Modes

Chemie Ingenieur Technik, EarlyView.
A novel multi‐purpose mixer with adjustable blade angle and a coaxial stirrer is developed, providing three degrees of freedom. An optimization strategy is integrated to autonomously identify optimal operating conditions through automated tests. The current draw of the main stirrer serves as the optimization criterion, while stirrer speeds, directions,
B. Schwarz, H. Kniele, J. A. Lindner
wiley   +1 more source

Estimating dynamic behavior of trawl codend based on machine learning models. [PDF]

Sci Rep
Liu W, Min M, Nyatchouba BTN, Wang Z, Liu Y, Zhang X, Wang L.   +6 more
europepmc   +1 more source