Results 281 to 290 of about 1,839,920 (311)
Some of the next articles are maybe not open access.
The impact of pre- and post-launch publicity and advertising on new product sales
International Journal of Research in Marketing, 2015Harald van Heerde +2 more
exaly
Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity
Journal of the Academy of Marketing Science, 2006Chris Pullig +2 more
exaly
The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
Journal of the Academy of Marketing Science, 2010Martin Eisend
exaly

