Results 11 to 20 of about 19,086,752 (365)

Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study

open access: yesSustainability, 2023
The COVID-19 pandemic has remarkably affected the business processes and performance of micro-, small-, and medium-sized enterprises (MSMEs) across the world.
Jianli Gao   +5 more
semanticscholar   +1 more source

Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust

open access: yesSustainability, 2023
As an emerging e-commerce model that combines the convenience of traditional e-commerce with the real-time and interactive nature of live streaming, live-streaming (LS) e-commerce is loved and recognized by consumers. At the same time, LS e-commerce also
Yanyan Wu, Hongqing Huang
semanticscholar   +1 more source

The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2023
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon influencer marketing theory, this study examines the mechanisms through which influencers (live streamers) promote consumers’ purchase intention in the context of live ...
Nan Chen, Yunpeng Yang
semanticscholar   +1 more source

Development of E-commerce Strategic Transformation under the Background of the Internet [PDF]

open access: yesMATEC Web of Conferences, 2022
At the end of the 20th century, the rapid development of e-commerce has become a new growth point for China's economy. The entire e-commerce industry is in a thriving state. The Internet and electronics are gradually changing people's lives. The Internet
Cheng Jie
doaj   +1 more source

Investigation of the Behaviors of Users’ Who Shop from E-Commerce Sites

open access: yesActa Infologica, 2021
With the development of information technologies, traditional trading methods have also changed and the concept of e-commerce has emerged as a result of this change.
Selçuk Kıran   +2 more
doaj   +1 more source

Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms

open access: yesJournal of Contemporary Administration and Management (ADMAN), 2023
In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online.
Yudiyanto Joko Purnomo
semanticscholar   +1 more source

Use of E-Commerce in The World of Business

open access: yesStartupreneur Business Digital (SABDA Journal), 2023
The process of purchasing, offering for sale, or transferring goods, services, and information over computer networks is known as electronic commerce (e-commerce).
Zulkarnain Kedah
semanticscholar   +1 more source

Analysis of Key Factors for Improved Customer Experience, Engagement, and Loyalty in the E-Commerce Industry in Indonesia

open access: yesAptisi Transactions on Technopreneurship (ATT), 2023
In Indonesia's rapidly growing e-commerce industry, customer experience, engagement, and loyalty are pivotal variables for business success and sustainability.
Antonius Felix, G. Rembulan
semanticscholar   +1 more source

The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce - From the Perspective of Digital Transformation and Data Elements

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2023
The digital trade ecosystem’s development relies on the growth of cross-border e-commerce platforms. To ensure the continued growth of China’s digital trade, it is crucial to consider the service capabilities of digital platforms and the digital ...
Yunpeng Yang, Nan Chen, Hongmin Chen
semanticscholar   +1 more source

A bibliometric and content analysis of technological advancement applications in agricultural e-commerce

open access: yesElectronic Commerce Research, 2023
Given the severe difficulties and challenges being faced during the current COVID-19 pandemic, agribusinesses must consider alternative means to market and sell agriproducts using e-commerce and advanced technologies.
Hamza Altarturi   +3 more
semanticscholar   +1 more source

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