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Egoistic value and proenvironmental purchasing: Mediating effects of attitude and willingness to pay
Social Behavior and Personality: an international journalThis study explored the roles of proenvironmental attitude and willingness to pay as mediators of the relationship between egoistic value and proenvironmental purchasing behavior. I conducted an online survey with 421 Korean adults aged 20–49 years. The results showed that both proenvironmental attitude and willingness to pay mediated the relationship
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The role of consumers' altruistic and egoistic values in determining renewable energy adoption
Academy of Management Proceedings, 2018In this paper, we examine the role of egoism and social and biospheric altruism in influencing consumers’ decisions to adopt renewable energy.
Aparna Venugopal, Dhirendra Shukla
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The Wisdom of the Egoist: The Moral and Political Implications of Valuing the Self
Social Philosophy and Policy, 1997There is a traditional understanding of what morality is, an under-standing that most contemporary moral philosophers take for granted. This understanding is not itself a theory, but rather an account of the phenomenon of morality, to which these philosophers have thought any theory of the phenomenon must conform if it is to be considered successful as
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European Journal of Social Psychology, 1998
Two experiments investigated the influence of priming trait concepts associated with cooperation versus competition on cooperative choices in the ‘Ring Measure of Social Values’. While models of associative memory explain priming effects on immediate associative responses, they fail to provide a sufficient account for the impact of priming on ...
Guido Hertel, Klaus Fiedler
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Two experiments investigated the influence of priming trait concepts associated with cooperation versus competition on cooperative choices in the ‘Ring Measure of Social Values’. While models of associative memory explain priming effects on immediate associative responses, they fail to provide a sufficient account for the impact of priming on ...
Guido Hertel, Klaus Fiedler
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International Journal of Tourism and Hospitality Research, 2016
Green practices in the restaurant industry have become important as customers have become more ecologically conscious. A few attempts have sought to understand customer behavior toward green restaurants, yet previous studies tend to overlook customers’ underlying values of pro-environmental behavior toward green restaurants. This study proposed a model
Ju Hyoung Han, Eunsil Lee
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Green practices in the restaurant industry have become important as customers have become more ecologically conscious. A few attempts have sought to understand customer behavior toward green restaurants, yet previous studies tend to overlook customers’ underlying values of pro-environmental behavior toward green restaurants. This study proposed a model
Ju Hyoung Han, Eunsil Lee
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International Journal of Tourism Management and Sciences, 2022
Jungah Yoon, Jinhee Lee, Namjo Kim
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Jungah Yoon, Jinhee Lee, Namjo Kim
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THE KOREAN JOURNAL OF ADVERTISING, 2021
Joong-In Kim, Mikyoung Kim, Eunsun Lee
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Joong-In Kim, Mikyoung Kim, Eunsun Lee
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International Academy of Global Business and Trade, 2020
Carl Anthony O. Lantican +1 more
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Carl Anthony O. Lantican +1 more
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Summary of Amending the Economist’s “Rational Egoist” Model to Include Moral Values and Norms
2013Robert S. Goldfarb, William B. Griffith
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