Operationalizing data-driven campaigning: designing a new tool for mapping and guiding regulatory intervention. [PDF]
Gibson R, Bon E, Römmele A.
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On or off topic? Understanding the effects of issue-related political targeted ads. [PDF]
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Attachment styles and healthcare utilization: exploring the role of the patient-doctor relationship. [PDF]
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Adaptation of the TIMBRE methodology for brownfields gully erosion analysis in urban areas. [PDF]
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The challenges of national health data ecosystems in feeding the European health data space: the Italian example. [PDF]
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A Right to Constructive Optimization: A Public Interest Approach to Recommender Systems in the Digital Services Act. [PDF]
Naudts L, Helberger N, Veale M, Sax M.
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Trends in Level of Implementation of the WHO FCTC Article 5.3 in India. [PDF]
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Analisis del marketing politico electoral : propuesta de una guia practica para el proceso electoral
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On Marketing Strategy in Electoral Politics
Customer Needs and Solutions, 2019Marketing strategy for candidates running for public office differs from its commercial counterpart in a number of ways. But there are similarities, also. In this essay, I review the similarities and differences between the two contexts with a view to developing a better understanding of what makes political marketing unique.
Sridhar Moorthy
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Party strategies in the electoral market: Political marketing in West Germany, Britain and Ireland
European Journal of Political Research, 1987Abstract.The use of a political marketing framework to describe modern party election campaigns can be useful for comparison over time, between and within countries. This paper concentrates on inter‐country comparisons, examining the election compaigns of the West German Christian Democrats in 1983, the British Conservatives in 1983 and the Irish Fine ...
FARRELL, David, WORTMANN, Martin
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