Results 1 to 10 of about 902,485 (293)

POLITICAL MARKET AS VARIABLE OF POLITICAL MARKETING [PDF]

Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2012
In order to completely understandconcept of this paper I would like to stress that myaim was to elaborate “political market as variableof political marketing” in a way that will define therole of political marketing in the society by drawinga parallel ...
Goran Cicović
doaj   +1 more source

MARKETING ON POLITICS AND PUBLIC LEADERSHIP [PDF]

Jurnal Manajemen dan Wirausaha, 2018
This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method.
Purwanto Purwanto, Eddy Madiono Sutanto, Asmara Indahingwati   +2 more
doaj   +5 more sources

MARKETING OF POLITICAL SERVICES

Problemos, 1998
Recently many references on marketing and application of its methods were published. However its application most frequently is related to economic field of the life (business), commonly with consumer goods market.
Valdas Pruskus
doaj   +24 more sources

Effective management in modern political parties and campaigns. The application analysis of political management concept in Poland

Eastern Review, 2023
Effective management is the key point of each organization’s wellfunctioning, political parties likewise. This article is an attempt to present the importance of the management in politics with particular emphasis on managing the political parties ...
Marek Sempach
doaj   +1 more source

Political Marketing Prabowo Subianto and Sandiaga Salahuddin Uno in the 2019 Presidential Election

JSP: Jurnal Ilmu Sosial dan Ilmu Politik, 2022
This research explains how the political marketing of Prabowo Subianto and Sandiaga Salahuddin Uno was conducted in the 2019 presidential election.
Bismar Harris Satriawan, Titin Purwaningsih   +1 more
doaj   +1 more source

PRANKVERTISING – PRANKS AS A NEW FORM OF BRAND ADVERTISING ONLINE [PDF]

Modern Management Review, 2014
A practical joke (i.e. a prank) belongs to a category of disparagement humor, as it is a playful act held to amuse, tease or even mock the victim, and to entertain the audience.
Małgorzata KARPIŃSKA-KRAKOWIAK, Artur MODLIŃSKI   +1 more
doaj   +1 more source

The Effect of Political Marketing Mix on Voters Intention Based on Demographic Characteristic; Case Study: 10th Parliament Election [PDF]

Faṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat, 2018
In recent years a lot of parties and candidates competing in this arena have turned to using marketing techniques. That is why such terms as personal marketing, political marketing and campaigns marketing are used in the meantime.
Maryam Karbasforoshha, hamid khodad hosseini, mohammad aghaei   +2 more
doaj   +1 more source

Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties [PDF]

, 2014
The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging.
Algesheimer R., Atkin D., Bartle J., Blake R., Blumenthal D., Brown M. B., Butler D., Butler D., Butler D., Cameron D., Cameron D., Cameron D., Cameron D., Christopher Pich, Christopher R., Dalton R. J., Davies A. J., De Chernatony L., Denver D., Dianne Dean, Downs A., Gould P., Gummerson E., Heath A., Hitchens P., Kirchheimer O., Kotler P., Lakoff G., Lees-Marshment J., Lindstrom M., MacKuen M. B., Palazzo G., Radice G., Radice G., Radice G., Roberts K., Robin Croft, Rose R., Schweiger G., Seyd P., Shaw E., Simòes C., Thompson C. J., Toye R., Varey R., Whiteley P., Whiteley P., Wring D.   +47 more
core   +1 more source

Children’s and Parents’ Perceptions of Online Commercial Data Practices: A Qualitative Study

Media and Communication, 2020
Children’s personal data are often collected for commercial aims. Although regulations in different countries aim to protect children’s privacy (e.g., by imposing websites to request parental consent for the processing of children’s data for commercial ...
Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel   +2 more
doaj   +1 more source

Permit Markets with Political and Market Distortions [PDF]

Environmental and Resource Economics, 2022
AbstractThis article investigates cap-and-trade markets in the presence of both political and market distortions. We create a model where dominant firms have the ability to rent seek for a share of pollution permits as well as influence the market equilibrium with their choice of permit exchange because of market power.
Alex Dickson, Ian A. MacKenzie
openaire   +2 more sources