Results 21 to 30 of about 51,795 (199)
Policy and Political Marketing : Promoting Conflictas Policy
This paper is an attempt to try and understand the processes and interactions that take place in society when a group attempts to lobby in favor of contentious forms of public policy, which may not necessarily be in national or public interest, through ...
Simons, Greg, Simons, Greg,
core +1 more source
From likes to luggage: The role of social media content in attracting tourists
The tourism industry has become increasingly information-driven where tourists need reliable information to make their travel decisions. Social media content creators have emerged as prominent figures in disseminating authentic and credible information ...
Khalid Hussain +4 more
doaj +1 more source
This paper aims at highlighting the role of higher education institutions in Lodz in the regeneration of urban space and in building the international brand of a university town.
Tomasz Domański
doaj +1 more source
Political Marketing in the Lack of Political Market
Political marketing is an inter-disciplinary study. Goods which are produced in politics is a power. In marketing, power is presented in various classifications (promises) via politician signs (brand/mark) to political market. In a political market, the advertisement is considered as the basic element due to powerful controls dominating on public media
openaire +2 more sources
Political Marketing and Professionalized Campaigning : A Conceptual Analysis
During the last decade a number of scholars have argued that political campaigning has become professionalized, and that political marketing has become the new dominant campaign paradigm.
Strömbäck, Jesper,
core +1 more source
Bridging Two Schools of Thought : Applications of Public Relations Theory to Political Marketing
The use of public relations strategies and tactics are ubiquitous in many areas of political communication. This is especially evident when considering the emerging field of political marketing.
Kiousis, Spiro, +2 more
core +1 more source
In recent decades, environmentally responsible behaviour (ERB) has attracted significant attention across different disciplines. However, empirical studies investigating the key drivers of ERB within tourism destinations remain scarce in emerging ...
Mohammad Soliman +4 more
doaj +1 more source
This study aims to analyze the most effective communication strategies, personal branding, social media utilization, and data-driven campaign methods in influencing public opinion and mobilizing support.
Sudarsono
doaj +1 more source
Cultural Ecosystem of Creative Place: Creative Class, Creative Networks and Participation in Culture
The scope of this paper is to conceptualise a data-based research framework for the role of creative networks in cultural exchange. Participation in culture measured as audience per 1000 residents and expenditures on culture-related activities were ...
Justyna Anders-Morawska
doaj +1 more source
Background To explore continuities and changes in gambling behaviour during the COVID-19 pandemic and the factors that influenced these among a sample of regular sports bettors. Methods A longitudinal qualitative study using in-depth interviews.
Ashley Brown +9 more
doaj +1 more source

