Results 11 to 20 of about 902,485 (293)
Giving voters what they want? Party orientation perceptions and preferences in the British electorate [PDF]
, 2014 Some of the most important propositions in the political marketing literature hinge on assumptions about the electorate. In particular, voters are presumed to react in different ways to different orientations or postures.
Bartle J +16 more
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Perspektif: Jurnal Ilmu-ilmu Sosial, 2016 Political marketing is the method and application of marketing concepts in a political context. Political marketing is seen as a set of methods that can facilitate the contestant (individual or political party) political initiatives in marketing ...
Zafar Siddik Pohan
doaj +1 more source
Perspektif: Jurnal Ilmu-ilmu Sosial, 2019 Political marketing is the method and application of marketing concepts in a political context. Political marketing is seen as a set of methods that can facilitate the contestant (individual or political party) political initiatives in marketing ...
Zafar Siddik Pohan
doaj +1 more source
Political markets: recycling, economization and marketization [PDF]
Economy and Society, 2013 Abstract This paper considers recycling as an economic activity, locating it in debates about economization, marketization and performativity. It argues that recycling is a reflexive intervention in economic activity which extends the boundaries of markets, by internalizing objects formerly externalized as wastes and by attending to the temporal ...
Gregson, N., Watkins, H., Calestani, M.
openaire +3 more sources
The role of social media in the political involvement of millennials [PDF]
Spanish Journal of Marketing-ESIC, 2022 Purpose – This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political involvement of millennials.
Rahmad Solling Hamid +3 more
doaj +1 more source
Place Marketing in Hungary: The Case of Debrecen [PDF]
, 2009 After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Kozma, Gábor
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Analisis Pengaruh Label Ramah Lingkungan Terhadap Keputusan Pembelian Produk Ramah Lingkungan
Jurnal Studi Manajemen Organisasi, 2018 Concern for the environment is a must for everyone because the issue of environmental damage is what we have often heard from various media, even from the community or mouth to mouth, how important it is for everyone to pay attention to environmental ...
Robetmi Jumpakita Pinem +2 more
doaj +1 more source
From likes to luggage: The role of social media content in attracting tourists
HeliyonThe tourism industry has become increasingly information-driven where tourists need reliable information to make their travel decisions. Social media content creators have emerged as prominent figures in disseminating authentic and credible information ...
Khalid Hussain +4 more
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International Studies: Interdisciplinary Political and Cultural Journal, 2017 This paper aims at highlighting the role of higher education institutions in Lodz in the regeneration of urban space and in building the international brand of a university town.
Tomasz Domański
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Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer’s brand prism as a conceptual framework, the paper explores UK Conservative Party members’ attitudes towards ...
Adams S. +15 more
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