The dark arts of political marketing : use of propaganda in political campaigns
, 2022 Although there are various conceptual and pragmatic differences between political marketing and propaganda, the two are at times used interchangeably in academia and popular science. This chapter sets out to define the concepts individually, but also the
Simons, Greg,
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The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt [PDF]
MSA-Management Sciences Journal, 2022 the paper aims to study the relationship between the impact of Netflix’s controversial and illicit content on changing users ’attitudes in Egypt. The researchers used the non-probability sampling technique.
Samia El Sheikh +2 more
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Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties [PDF]
, 2014 The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging.
Croft, R +5 more
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Perspektif: Jurnal Ilmu-ilmu Sosial, 2016 Political marketing is the method and application of marketing concepts in a political context. Political marketing is seen as a set of methods that can facilitate the contestant (individual or political party) political initiatives in marketing ...
Zafar Siddik Pohan
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Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer's brand prism as a conceptual framework, the paper explores UK Conservative Party members' attitudes towards ...
Punjaisri, K. +8 more
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Reconciling marketing with political science: Theories of political marketing [PDF]
Journal of Marketing Management, 1997 This paper has two broad aims: to trace the theoretical development of political marketing and then demonstrate how these concepts can be used in the analysis of election campaigns. Electioneering is not the sole manifestation of marketing in politics but it is the most obvious, a point underlined by recent work addressing the prominent role now played
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Marketing in the 2010 British General Election - perspectives, prospect and practice [PDF]
, 2011 This editorial article discusses how televised debates transformed the British General Election campaign of 2010 and impacted upon political leader standing in the election.
Harris, Phil +4 more
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The role of social media in the political involvement of millennials [PDF]
Spanish Journal of Marketing-ESIC, 2022 Purpose – This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political involvement of millennials.
Rahmad Solling Hamid +3 more
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Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse [PDF]
, 2020 The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the Entrepreneurial marketing perspective of ‘co-creation of value’, this paper explores the manner in which consumers of
Amoncar, Nihar
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Analisis Pengaruh Label Ramah Lingkungan Terhadap Keputusan Pembelian Produk Ramah Lingkungan
Jurnal Studi Manajemen Organisasi, 2018 Concern for the environment is a must for everyone because the issue of environmental damage is what we have often heard from various media, even from the community or mouth to mouth, how important it is for everyone to pay attention to environmental ...
Robetmi Jumpakita Pinem +2 more
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