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A critical reading of political marketing management in the US via Gramsci’s hegemony

Frontiers in Political Science
Political marketing merges the tenets of marketing management with politics. It is based on the presumption of parity between political activity and marketing conditions. Political organizations employ political marketing in campaigns to promote agendas.
Rand Irshaidat
doaj   +1 more source

Capitalizing On Infinitesimal Calculus In Political Marketing [PDF]

, 2011
The calculus, known to be a branch of mathematics dealing with differentiation and integration of variable quantities, is used to solve many mathematical problems.
Worlu, Rowland E.K.
core  

Kenyan Farmers' Policy Priorities During Economic Crisis and Stability: Insights From a Best‐Worst Scaling Experiment

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Amid rising food and fertilizer prices, understanding farmers' policy preferences is critical for effective crisis response. We use best‐worst scaling experiment to assess Kenyan mobile‐owning crop farmers' preferences for government support under high and normal price scenarios.
Mywish K. Maredia, John Olwande, Jacob Ricker‐Gilbert, David L. Mather, Nicole M. Mason   +4 more
wiley   +1 more source

The Politics of the shrinking marketplace: Marketing voter disengagement [PDF]

, 2005
Marketing is traditionally associated with expanding the market for a branded product in order to increase profit; brands undertake research to ensure they possess a thorough understanding of the consumer, their wants and needs.
Lilleker, Darren
core  

Adapting to Changing Rainfall and Developing Off‐Farm Employment: Implications for the Adoption of Direct Seeding in Rice Production

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Rice is the main staple food for more than half of the world's population and the income from rice is an essential source for livelihoods of millions of households. We examine whether direct seed in rice production is an adaptation of rice farmers to rainfall changes and farm labor scarcity.
Manh Hung Do
wiley   +1 more source

The consumption of political communication within a marketised society [PDF]

, 2007
It is a recognised fact that a key feature of modern post-industrial democracies is that they are also highly marketised, consumer societies. The implications are that citizens face a multitude of highly persuasive messages on a daily basis from a range ...
Lilleker, Darren
core  

Accounting for Substitution: Improving Estimates of GHG Reductions From Cattle‐Based Product Demand Shifts

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Estimates of reductions in greenhouse gas (GHG) emissions from lower demand for cattle‐based products must account for substitution effects. This study collected data through two surveys—one on ground beef and another on dairy milk—to evaluate substitution effects and potential GHG reductions.
Brandon R. McFadden, Sara Gardner Hedgecock, Lawton L. Nalley, Alvaro Durand‐Morat, Aaron Shew, Rodolfo M. Nayga Jr   +5 more
wiley   +1 more source

RWU Professor\u27s Study Finds More Risk than Reward in Brand Activism [PDF]

, 2017
Marketing professor co-authors journal article about “The Power of Politics in Branding” amid nation’s increasing political ...
Fitzpatrick, Edward
core   +1 more source

Political marketing : voters, political parties, candidates and elections [PDF]

, 2016
Journal ...
Reeves, P
core   +2 more sources

Tax Policy and Farm Organization

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT The Tax Cuts and Jobs Act (TCJA) introduced substantial changes to the tax code, affecting farms' organizational incentives. This study examines farms' responses to the TCJA along extensive and intensive margins, focusing on organizational and labor expense adjustments.
Tia M. McDonald, Katherine Lacy
wiley   +1 more source