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Future Perspectives of the Implementation of EU Urban Agenda
International Studies: Interdisciplinary Political and Cultural Journal, 2017 This article is an overview of opinions and recommendations adopted in the European Union vis-à-vis urban policy. The author analyses the Pact of Amsterdam and future perspectives of the implementation of EU Urban Agenda.
Aleksandra Olejnik
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Political Marketing in Romania [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 This paper aims to highlight how global political trends have affected the perspective from which individuals perceived their condition within the society, socially acceptable responses and dominant traits associated with the set of statuses and roles ...
Gabriel Dinu, Loredana Dinu
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The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities
International Studies: Interdisciplinary Political and Cultural Journal, 2017 The social media sphere is growing in Poland as more and more people embrace the new ways of communication. Cities in Poland are also slowly catching up with the social media revolution as all 16 provincial cities are present on Facebook.
Michał Sędkowski
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, 2005 Over recent years, whilst there has been increasing acceptance of the existence and role of marketing in the political arena, there has also been much discussion as to the applicability of its concepts and models.
Lloyd, Jenny
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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands
International Studies: Interdisciplinary Political and Cultural Journal, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
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The IMC concept meets political marketing : building brand relationships
, 2003 There is a need to take a fresh look at the traditional application of the marketing concept to political marketing. As many businesses have learned, Integrated Marketing Communications (IMC) practices and principles will help them to build customer ...
Luck, Edwina M., Chapman, S.
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POLITICAL BRAND MANAGEMENT: FORMS AND STRATEGIES IN MODERN PARTY POLITICS. [PDF]
, 2012 The concept of branding is known within the commercial world as the marketing tool that enables customers to make product and service choices using functional and emotional attributes which they find satisfactory.
Mensah, Albert Kobby
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Is political marketing new words or new practice in UK politics?
, 2004 This review of the literature on political marketing and the party most associated with it in the UK, New Labour, suggests that the relationship is not straightforward. Politicians are, for example, hesitant to use marketing language in public.
Moloney, Kevin
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, 2009 The objective of this article is to analyze the brand new political party Junilistan in the Swedish European Parliamentary election in 2004. The article discusses whether Junilistan can be characterized as a market-oriented party, to what extent the ...
Nord, Lars,, Strömbäck, Jesper,
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Some reasonable but uncomfortable questions about social marketing [PDF]
, 2011 Purpose - The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the "wants" of individuals with the "needs" of society; the nature of exchange; the inclusion of techniques not
Tapp, Alan +3 more
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