Results 61 to 70 of about 51,795 (199)
Positively negative: The impact of negativity upon the political consumer
, 2008 For years there has been an ongoing debate as to the role and impact that ‘marketing’ has had on politics. Yet, it is the case that many of the concepts associated with the field of marketing have real relevance and have, in fact, been employed within ...
Lloyd, Jenny
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THE ANALYSIS OF 2014 TURKISH PRESIDENTIAL ELECTION IN TERMS OF POLITICAL MARKETING STRATEGIES
Sakarya Üniversitesi İktisat Dergisi, 2015 Public elected its own president first time in 2014 presidential election in Turkey. Three candidates who have different ideology and political base competed in this election.
Burhan Akyılmaz, Mustafa Uçar
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Political Marketing: A Conceptual framework
The article presents a broad overview of the concept of political marketing and its significance in the contemporary era of information revolution and democratic resurgence.
Menon, Sudha Venu
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ARTICLE REVIEW :THE ROLE OF URBAN MARKETING IN LOCAL ECONOMIC DEVELOPMENT A POLITICAL ECONOMIC PERSPECTIVE [PDF]
The aggressive marketing of cities to attract private finance and capital is one important aspect of municipal neoliberalism. Urban marketing, as it is called, is said to be the the surest way to deliver urban economic development.
Franklin OBENG-ODOOM
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Introduction to Special Issue on Political Marketing
, 2016 Recent trends in political marketing research and practice suggest a move from a short-term transaction-based approach to a relationship and network-based approach. The collection of new research in the Routledge Handbook of Political Marketing published
Binney, W +5 more
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Political marketing and Manitoba's Progressive Conservative Party, 2011-2016
, 2019 This thesis examines to what extent, if at all, has the Progressive Conservative Party of Manitoba incorporated political marketing techniques into its organization’s campaigns.
Michalak, Martin
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International Studies: Interdisciplinary Political and Cultural Journal, 2019 Justyna Anders-Morawska +1 more
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Establishment and development political and electoral marketing
Sfera Politicii, 2014 Political marketing is a whole set of theories and methods that can serve to political organizations and public authorities, both to define the objectives and programs and to influence public behavior.
Ioana Valeria Alexe
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Humanizing generative AI Brands: How brand anthropomorphism converts customers into brand heroes
Computers in Human Behavior ReportsThe recent surge in research on generative artificial intelligence (GenAI) can be attributed to the unparalleled success of ChatGPT. This success has fueled the development of new GenAI applications that are rapidly transforming the business landscape ...
Khalid Hussain
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General concepts and tools of political marketing [PDF]
Marketing i Menedžment Innovacij, 2013 The aim of the article. The aim of the article is consideration of political systems using marketing concept, which has recently received significant development in society live.
O.S. Teletov +2 more
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