Results 61 to 70 of about 4,683,540 (75)

Political Marketing: Structure and Process

European Journal of Marketing, 1994
Neil Collins
exaly  

Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena

Customer Needs and Solutions, 2019
Jennifer Lees-Marshment
exaly  

Political Marketing and Professionalized Campaigning

Journal of Political Marketing, 2007
Jesper Strömbäck
exaly  

Political Relationship Marketing: some macro/micro thoughts

Journal of Marketing Management, 2009
Stephan Henneberg
exaly  

Interpretivism vs. Positivism in Political Marketing Research

Journal of Political Marketing, 2022
exaly  

An Epistemological Perspective on Research in Political Marketing

Journal of Political Marketing, 2008
Stephan Henneberg
exaly  

A marketing communications framework for small political parties in developed countries

Marketing Intelligence and Planning, 2009
Demetris Vrontis, Alkis Thrassou, Malcolm H B McDonald   +2 more
exaly  

Evolution of a framework of co-creation in political marketing: select cases

International Review on Public and Nonprofit Marketing, 2017
Deep Shree, Mahim Sagar
exaly  

The views of anadvocatus dei: political marketing and its critics

Journal of Public Affairs, 2004
exaly  

Theory and Concept Development in Political Marketing

Journal of Political Marketing, 2007
Stephan Henneberg
exaly