Results 51 to 60 of about 4,683,540 (75)

Political Dissengagement and Political Hypocrisy: A Hidden Connection [PDF]

open access: yes, 2015
Best Paper Award, Political Marketing TrackBest Paper in Track Political Marketing, Academy of Marketing Conference 2015, The Magic in Marketing, University of Limerick, Ireland.
Harris, Phil   +8 more
core  

On the question of democratization of the electoral process: the essence and instruments of electronic marketing

open access: yesStudia Humanitatis, 2016
The article examines the essence and instruments of electronic marketing as a factor of democratization of the electoral process. The author analyses the concepts of political, electoral and electronic marketing.
Mykhalchuk Svitlana Olexandrivna
doaj  

IMPLEMENTATION OF POLITICAL MARKETING TECHNOLOGIES IN THE REGIONS OF RUSSIA

open access: yesВестник Кемеровского государственного университета, 2014
The paper examines the stages and problems of implementing political marketing technologies in the regions of Russia. The paper identifies three stages of implementing political marketing technologies in this country.
M. M. Kislyakov
doaj  

ARTICLE REVIEW :THE ROLE OF URBAN MARKETING IN LOCAL ECONOMIC DEVELOPMENT A POLITICAL ECONOMIC PERSPECTIVE [PDF]

open access: yes
The aggressive marketing of cities to attract private finance and capital is one important aspect of municipal neoliberalism. Urban marketing, as it is called, is said to be the the surest way to deliver urban economic development.
Franklin OBENG-ODOOM
core  

Book Review: Review of a Monograph by Ewa Glińska City Branding: Concepts, Conditions, Models (Warszawa, Wolters Kluwer 2016)

open access: yesInternational Studies: Interdisciplinary Political and Cultural Journal, 2019
Tomasz Domański
doaj   +1 more source

Political marketing and Manitoba's Progressive Conservative Party, 2011-2016

open access: yes, 2019
This thesis examines to what extent, if at all, has the Progressive Conservative Party of Manitoba incorporated political marketing techniques into its organization’s campaigns.
Michalak, Martin
core  

Towards a critical political marketing agenda?

open access: yesJournal of Marketing Management, 2009
This paper conceptualises political marketing as a field which needs to engage more deeply with the symbolic and discursive insights of critical theory in order to advance significantly beyond its current theoretical and empirical parameters.
Mona Moufahim, Ming K Lim
exaly   +2 more sources
Some of the next articles are maybe not open access.

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Political Marketing

Journal of Political Marketing, 2003
Jennifer Lees‐Marshment
exaly   +2 more sources

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