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Strategi Marketing Politik Pasangan Dinda-Dahlan di Kabupaten Bima-NTB
Jurnal Transformative, 2018 This paper explains the importance of political marketing strategy for winning a local election. The role of political marketing strategy has been able to help couples Dinda-Dahlan to get victory in 2015 local elections in Bima regency. In the context of
Mawardin -
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Value creation in political marketing [PDF]
, 2010 Objectives This study examines political marketing and how political organizations are creating value to their customers, ie. the voter-citizens, through the means of political and relationship marketing.
Kaskeala, Anna
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, 2016 There has been a lot of research done on ‘Western’ politicians and the political systems withregards to political marketing. But what about other countries, and especially those that possess adifferent political standard?
Simons, Greg, Simons, Greg,
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Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners [PDF]
, 2007 Purpose – This study sets out to make in-depth comparisons between major political campaigns in the UK and Taiwan, and generate contemporary insights into the creative development process, the working relationships between campaign managers and ...
Hackley, Chris +5 more
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DE LA MUSIQUE EN POLITIQUE : L’IMPERATIF DE L’INTERDISCIPLINARITE AU SECOURS D’UN OBJET DELAISSE
Studia Universitatis Babeş-Bolyai. Studia Europaea, 2018 The introduction of marketing in political party strategies has considerably altered the uses and place of music in the way election campaigns are designed and conducted. This publication attempts to revisit the epistemological and methodological issues
Thibault JEANDEMANGE
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Bridging Two Schools of Thought : Applications of Public Relations Theory to Political Marketing
, 2006 The use of public relations strategies and tactics are ubiquitous in many areas of political communication. This is especially evident when considering the emerging field of political marketing.
Mitrook, Michael +2 more
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The internet as a relationship marketing tool - some evidence from Irish companies [PDF]
, 1999 This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi +3 more
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, 2014 Some of the most important propositions in the political marketing literature hinge on assumptions about the electorate. In particular, voters are presumed to react in different ways to different orientations or postures.
Johns, Robert +3 more
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Marketing campaigns and politics – british experience
Tržište, 2007 By gaining political power, individuals and political par¬ties at the same time gain the power to shape not only political but also public life. An accelerated growth of mass media communication has led to the development of various means and techniques ...
Halida Sarajlić
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Interactivity and Branding, public political communication as a marketing tool
Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support
Jackson, Nigel, Lilleker, Darren
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