Results 71 to 80 of about 51,795 (199)
POLITICAL MARKETING AND POLITICAL SYSTEM
, 2000 U ovom radu autor daje određenje političkog marketinga i naglašava njegovu povezanost s demokratskim poretkom, prikazuje razvoj političkog marketinga od stranačkog k marketinškom konceptu, razmatra politički marketing kao svojevrsnu konstrukciju ...
Ivan Šiber, Šiber, Ivan
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Studia Humanitatis, 2016 The article examines the essence and instruments of electronic marketing as a factor of democratization of the electoral process. The author analyses the concepts of political, electoral and electronic marketing.
Mykhalchuk Svitlana Olexandrivna
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Perceived Justice in Political Marketing: An Exploratory Study
, 2013 The purpose of this study is to criticize and develop the construct of equity theory within the framework of perceived justice. Specifically, this study aims to investigate perceived justice construct in political marketing perspective.Sample of the ...
Ihwan Susila; Department of Management, Universitas Muhammadiyah Surakarta.
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Marketing Education through the lens of S-D Logic [PDF]
, 2012 This paper provides a theoretical contribution to the marketing literature by exploring ‘value creation' and ‘value in use' as applied to marketing education and from a service-dominant logic perspective.
Lynch, J., Egan, J.
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Relational political marketing communication
, 2019 Political marketing communication has developed beyond simply selling a product, with a greater strategic focus on relationship building between politicians and the public.
Elder, Edward +3 more
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Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research [PDF]
Political marketing, a marriage between politics and marketing, is a dynamic and relatively young field. Thus, it adheres to frameworks that are borrowed from other disciplines to comprehend and explain voting behavior.
Kocaman, Ridvan, Cosgun, Melih
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Political marketing in Croatia
, 2018 Pojavom demokracije i višestranačkog sustava, pojavio se novi pristup djelovanja marketinga koji se odnosi na politiku. Naziva se politički marketing te označava cjelokupan način djelovanja političkih stranaka, njezinih voĎa i političkog programa za ...
Medunić, Anamarija
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The contribution of social networks to political marketing
, 2017 Στο περίφημο δοκίμιό του για την «πολιτική ως επάγγελμα» ο Max Weber διέκρινε τρεις τύπους ενασχόλησης με την πολιτική. Την πολιτική ως ευκαιριακή ενασχόληση, την πολιτική ως πάρεργο με μερική και πάντως όχι αποκλειστική απασχόληση και την πολιτική ως ...
Τσαδήλας, Αλέξανδρος
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The Charismatic Jokowi: A Political Brand Study
, 2017 In 2014 Indonesian presidential election, the political newcomer Joko Widodo or Jokowi has managed to defeat Prabowo, a senior political elite with 30 years of history in politics.
Burns, Catherine +2 more
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Markets as Politics: A Political-Cultural Approach to Market Institutions [PDF]
American Sociological Review, 1996 openaire +1 more source