Results 91 to 100 of about 51,795 (199)

Marketing in politics

, 2016
El marketing político es una herramienta para hacer política, es un medio. Como todo medio, no puede desvirtuar el sentido del fin, la política, el poder, el gobierno. El artículo subraya la importancia de gobernar y ubica las elecciones como un medio para tal fin.
openaire   +1 more source

Political Marketing

, 2016
The first use of the term political marketing has been attributed to political scientist Stanley Kelley in his book on Professional Public Relations and Political Power (Kelley 1956, cited under Core Texts, p. 53), in which he describes the growing importance of “the public relations man” (p. vii) in political campaigns. Thus, Kelley’s book was also an
openaire   +1 more source

Ultra-processed foods: challenging corporate power and promoting local food systems to reclaim health. [PDF]

Global Health
Carriedo A, Labbé M, Samuels TA, Buse K, Policy and Prevention Committee of the World Obesity Federation.   +4 more
europepmc   +1 more source

Local government policies restricting unhealthy outdoor food advertising in Australia: stakeholder perspectives identify political willingness is key to overcoming barriers. [PDF]

Health Res Policy Syst
Bivoltsis A, Klug F, Francis J, Whitton C, Trapp GSA, Pulker CE.   +5 more
europepmc   +1 more source

Global Political Marketing

, 2009
Innehåll: 1. Global Political Marketing by Jennifer Lees-Marshment 2. A Framework for Comparing Political Market-Orientation by Jesper Strömbäck 3. Political Marketing in Germany by Michaela Maier, Jens Tenscher & Kirsten Schüller 4. Political Market-
Lees-Marshment, Jennifer,, Rudd, Chris,, Strömbäck, Jesper,   +2 more
core  

Corporate influence on food and nutrition policies in Latin America and the Caribbean: key determinants and policy directions. [PDF]

Global Health
Villalobos-Pérez A, Lara-Mejía V, Théodore FL, Tolentino-Mayo L.   +3 more
europepmc   +1 more source

Historical and political context for Philip Morris International's continuing medical education courses on harm reduction. [PDF]

Tob Control
Ling PM, Glantz SA.
europepmc   +1 more source

Ideal Types in Political Marketing

, 2006
The collection of essays “Political Marketing – A Comparative Perspective”, edited by Jennifer Lees-Marshment and Darren Lilleker, captures a considerable part of the evolution of ideal types of behavior regarding political parties.
Ripka, Vojtěch
core  

Untangling the complex web of alcohol policy needs and potential solutions in Brazil: evidence from civil society and political stakeholders. [PDF]

Health Policy Plan
Valério I, Uny I, Burela A, Piazza M, Petticrew M, Fitzgerald N, Sanchez ZM.   +6 more
europepmc   +1 more source

Shifting Focus: An Advocacy-Focused Analysis of Omega Beta Iota's Membership and Political Engagement Strategies. [PDF]

Cureus
Rashid MF, Rizvi SA.
europepmc   +1 more source