Results 101 to 110 of about 902,485 (293)
Establishment and development political and electoral marketing
Sfera Politicii, 2014 Political marketing is a whole set of theories and methods that can serve to political organizations and public authorities, both to define the objectives and programs and to influence public behavior.
Ioana Valeria Alexe
doaj
Local market development for Shan Yuan Chinese Restaurant [PDF]
, 2018 Shan Yuan Chinese Restaurant (SYCR) is a Chinese restaurant located at 228 Victoria Street, Hamilton. As the most sinological Chinese restaurants in Hamilton, SYCR has always tried to provide customers with the best service and food.
Maqbool, Jannat, Yue, Chuan
core
Contextual Centrality: Going Beyond Network Structures
, 2019 Centrality is a fundamental network property which ranks nodes by their structural importance. However, structural importance may not suffice to predict successful diffusions in a wide range of applications, such as word-of-mouth marketing and political ...
Leng, Yan +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study examines food price inflation rate convergence among EU27 Member States from 2005 to 2024, focusing on structural breaks, external shocks, and regional disparities. Using panel unit root tests and club convergence analysis, the findings reveal no overall convergence but identify multiple convergence clubs.
Tibor Bareith, Imre Fertő
wiley +1 more source
Media Advertising and Ballot Initiatives: An Experimental Analysis [PDF]
Spending on political advertising increases with every election cycle, not only for congressional or presidential candidates, but also for state-level ballot initiatives.
Allender, William J. +3 more
core +1 more source
Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
Agribusiness, EarlyView.ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
Humanizing generative AI Brands: How brand anthropomorphism converts customers into brand heroes
Computers in Human Behavior ReportsThe recent surge in research on generative artificial intelligence (GenAI) can be attributed to the unparalleled success of ChatGPT. This success has fueled the development of new GenAI applications that are rapidly transforming the business landscape ...
Khalid Hussain
doaj +1 more source
General concepts and tools of political marketing [PDF]
Marketing i Menedžment Innovacij, 2013 The aim of the article. The aim of the article is consideration of political systems using marketing concept, which has recently received significant development in society live.
O.S. Teletov +2 more
doaj
The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa
Agribusiness, EarlyView.ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor +3 more
wiley +1 more source