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On Marketing Strategy in Electoral Politics
Customer Needs and Solutions, 2019Marketing strategy for candidates running for public office differs from its commercial counterpart in a number of ways. But there are similarities, also. In this essay, I review the similarities and differences between the two contexts with a view to developing a better understanding of what makes political marketing unique.
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Competition, Oligopoly and Electoral Markets
1979In this chapter we argue that, by itself, the electoral mechanism does not provide the autonomy of citizens’ choice that is necessary for the existence of a liberal society. On the contrary, given the oligopolistic nature of party competition, the mechanism introduces a bias into the procedures by which interests are identified.
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Party strategies in the electoral market: Political marketing in West Germany, Britain and Ireland
European Journal of Political Research, 1987Abstract.The use of a political marketing framework to describe modern party election campaigns can be useful for comparison over time, between and within countries. This paper concentrates on inter‐country comparisons, examining the election compaigns of the West German Christian Democrats in 1983, the British Conservatives in 1983 and the Irish Fine ...
FARRELL, David, WORTMANN, Martin
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Electoral Markets and Stable States
1991AbstractThis is the first of three chapters on political party systems and structures of competition, and looks at electoral markets in Europe. It begins by clarifying the term ‘electoral markets’ in the context of the chapter, noting first that the competition to be investigated is inter-party competition, which will arise when parties have a market ...
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Electoral Markets, Party Strategies, and Proportional Representation
American Political Science Review, 2010Following Kreuzer's (2010) methodological pleas, I first reflect, at the conceptual level, on the ways in which historical research and political science should be related to each other. I then apply some of those considerations to examine two key “moments” in the theory (and history) of institutional choice that I first presented in Boix (1999): the ...
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Market Structure, Electoral Institutions, and Trade Policy
International Studies Quarterly, 2009The view that intra-industry trade is politically easier to liberalize than inter-industry trade is widely held and potentially explains key features of the global trading system. This view, however, rests on weak theoretical and empirical foundations.
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Who Delivers? Partisan Clients in the Argentine Electoral Market
American Journal of Political Science, 2004Why do some parties fail to benefit from patronage in pork‐ridden political systems? This article analyzes the interaction between patronage and partisanship to explain why some incumbents are more likely to benefit from pork politics than others.
Ernesto Calvo, Maria Victoria Murillo
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Electoral accountability, clarity of responsibility and labor market policy
Electoral Studies, 2020Abstract Does the exercise of accountability in elections have palpable policy effects? Building on recent advances in the economic voting literature, we show that electoral accountability leaves an imprint on labor market policy when left-wing governments are in office.
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The Developmental State and Electoral Markets in East Asia
Asian Survey, 2013Party systems in East Asia are characterized by a wide variety of party types, as formally institutionalized parties coexist next to informally and weakly institutionalized parties. This variety can be explained in terms of whether political parties enjoyed access to the developmental state’s resources at the time of their formation.
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Party Entrepreneurship in Russia's Electoral Market 1989–2005
2005Entrepreneurship begins with a dream but gets nowhere without capital. Political entrepreneurship is no different. In the land of electoral opportunity that was transitional Russia, there was no shortage of dreams. Political capital, the set of tangible and intangible resources with the potential to translate into electoral success, was another story ...
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