Results 71 to 80 of about 1,003,860 (215)

The Impact of Political Marketing on Voting Behaviour of Cypriot Voters

Social Sciences
The present study concentrates predominantly on the statement that the voter is influenced by and consumes the political communication marketing formed through political structures, content which is partially created based on the political matters of a ...
Harry P. Sophocleous, Andreas N. Masouras, Sofia D. Anastasiadou   +2 more
doaj   +1 more source

Spartan Daily, November 3, 2004 [PDF]

, 2004
Volume 123, Issue 46https://scholarworks.sjsu.edu/spartandaily/10050/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
core   +1 more source

Proceso de globalización de las campañas electorales: de la americanización a la profesionalización

Revista de Comunicación, 2022
En los últimos veinte años las campañas electorales se han trasladado de los mítines a la televisión, de las polémicas doctrinarias a la confrontación de imágenes y de la persuasión ideológica a las encuestas de marketing.
Sandra Orejuela
doaj  

Using Market Design to Reform the US Electoral College

The Economists’ Voice
Abstract No election rules are perfect, but they can be better. The Electoral College is increasingly failing to represent voter preferences in determining election winners. A path to reform begins with identifying election goals and establishing voting rules that best achieve these goals.
James Boudreau, Peter Cramton, Brett Katzman, Timothy Mathews, Jesse A. Schwartz   +4 more
openaire   +2 more sources

Shaping healthy communities: a report on the second symposium on the role of local authorities in reducing health inequalities. [PDF]

, 2010
Sheffield City Council achieved Beacon Status for its work on reducing health inequalities in 2007. The Council is hosting a series of three symposiums to promote more effective dialogue and action in this important area of local authority (LA) business.
Allmark, Peter, Chowbey, Punita
core  

POLITICAL MARKETING BEYOND ETHICS. 2024 ROMANIAN ELECTION FOR EUROPEAN PARLIAMENT: A CASE STUDY [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
The 2024 Romanian European Parliament election gives a significant perspective through which one can assess the growing significance of political marketing, particularly its ethical consequences in a fast changing digital context.
IONELA-ALINA ALUPOAEI
doaj  

Marketing electoral: Elecciones Catalanas 21D

, 2018
En este trabajo se estudian los cuatro elementos clave de los que se compone el marketing electoral: los partidos políticos, las investigaciones de mercado que permiten conocer las necesidades y expectativas de los votantes, el carisma de los candidatos y su mensaje y los medios de comunicación.
openaire   +1 more source

The UK geography of the E-Society: a national classification [PDF]

, 2006
It is simplistic to think of the impacts of new information and communication technologies (ICTs) in terms of a single, or even small number of, 'digital divides'. As developments in what has been termed the ?e-society?
Li, C, Longley, PA, Webber, R
core  

Investigating the contextual requirements of the Juster Scale [PDF]

, 2006
Researchers have employed the Juster Scale to collect purchase probability data with notable success. Reviewing the Juster Scale studies, however, has revealed that there is considerable variation in its per¬formance. Some of these variations appeared to
Garland, Ron, Parackal, Mathew
core   +1 more source

Electoral Communication – a form of political communication

Sfera Politicii, 2014
Electoral marketing refers to the relationship between politician and voter, while institutional marketing refers to the relationship between political and national official. Political marketing can be defined as a set of techniques aimed at creating and
Ioana Valeria Alexe
doaj