Results 291 to 300 of about 3,058,021 (349)

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Technology in Society, 2020
The paper assesses the ways in which digital transformation in Montenegro influences the use of digital marketing in business, determining the impact of this concept on promotion and brand positioning, i.e.
Boban Melovic, Marina Dabić, Tamara Backovic   +2 more
exaly   +2 more sources

Electronic marketing

36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the, 2003
Electronic marketing is an established and fast growing research stream within electronic commerce that continues to evolve. New methods, models, lessons and best practices continue to be tested, discovered, refined and advanced. Our minitrack, now in its seventh year, highlights several interesting studies done in this area. We have accepted papers in
Ajit Kambil, Marios Koufaris, Arnold Kamis, Bruce D. Weinberg   +3 more
semanticscholar   +3 more sources

THE INFLUENCE OF ELECTRONIC MARKETING STRATEGIES ON THE PERFORMANCE OF EQUITY BANK LIMITED IN KENYA

European Journal of Economic and Financial Research, 2021
The evolution and direction of any marketing strategy in local and international environments has forced firms to adopt electronic marketing strategies to gain competitive edge and viability in the market arena (Bui & Jones, 2006).
Rose Ndegwa
semanticscholar   +1 more source

Artificial Intelligence and Electronic Marketing Outcomes: An Empirical Study

2021 3rd International Conference on Cybernetics and Intelligent System (ICORIS), 2021
The object of this paper is to look into the effects of artificial intelligence (AI) on the perceived effectiveness of e-marketing outcomes by consumers. Data were collected using an online questionnaire using an online survey. IBM SPSS and partial least
Rayina Triningsih Dharmaputra, Yudi Fernando, Gita Aryshandy, R. Ikhsan   +3 more
semanticscholar   +1 more source

Electronic marketing, the new kid on the block

Marketing Intelligence and Planning, 2004
Sally Harridge-March
exaly   +2 more sources

A review and research on fuel cell electric vehicles: Topologies, power electronic converters, energy management methods, technical challenges, marketing and future aspects

, 2021
The implementations of fuel cells (FCs) in the vehicle industry have gained great attention for the last few decades owing to simple utilization, silent operation, high efficiency and modular structure. Technological advancements show that the use of FCs
Mustafa Inci, Mehmet Büyük, M. Demir, Göktürk İlbey   +3 more
semanticscholar   +1 more source

The strategic role of electronic marketing in the Australian museum sector

Museum Management and Curatorship, 2011
Kim Lehman
exaly   +2 more sources

The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children's dietary supplements

International Journal of Pharmaceutical and Healthcare Marketing, 2022
Purpose This study aims to examine and validate the role of electronic word of mouth (eWOM), a mediating factor between the marketing mix elements (product, price, place and promotion) and women's purchasing intention of children's dietary supplements ...
Hani Al-dmour, Sheeraz Al-Qawasmi, R. Al-Dmour, Eatedal Basheer Amin   +3 more
semanticscholar   +1 more source

The Quality of Electronic Markets

2011 44th Hawaii International Conference on System Sciences, 2011
Technical progress in information and communication technologies, increased competition through alternative trading systems, and regulatory actions have significantly changed the trading landscape during the last decade. In this paper, we first provide a conceptual framework to analyze market quality.
S. Sarah Zhang, Martin Wagener, Andreas Storkenmaier, Christof Weinhardt   +3 more
openaire   +3 more sources