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Pengaruh Storytelling Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Café Kisah Manis Jalan Sunda di Kota Bandung melalui Content Marketing Creator TikTok

ATRABIS Jurnal Administrasi Bisnis (e-Journal), 2022
Banyaknya alternatif café yang ditawarkan membuat konsumen semakin selektif dalam menentukan keputusan pembelian pada sebuah café. Dimana pelaku usaha café harus memikirkan bagaimana cara untuk menarik perhatian keputusan pembelian konsumen.
Sazkia Alifia Rachmah   +2 more
semanticscholar   +1 more source

Characteristics of electronic markets

Decision Support Systems, 1997
Abstract Are there economic incentives for electronic commerce (e-commerce), or is it just hype? This paper evaluates the cost-based differences between traditional markets (such as retail stores) and electronic markets (e-markets) both from the buyer's (demand side) perspective and the seller's (supply side) perspective.
Troy J. Strader, Michael J. Shaw
openaire   +1 more source

On Federated Learning-Oriented q-Rung Picture Fuzzy TOPSIS/VIKOR Decision-Making Approach in Electronic Marketing Strategic Plans

IEEE transactions on consumer electronics
With the advancements in decision-making & learning models, it is worth investigating the synchronization between the conventional decision-making approaches and the federated learning process so as to obtain an intelligent hybrid assessment approach ...
Himanshu Dhumras   +5 more
semanticscholar   +1 more source

Markets for Electronic Markets? The Non-market Preconditions of Electronic Markets

Electronic Markets, 1995
This article addresses two questions. Firstly, which incentive structure is needed if we are to see the emergence of electronic markets and, secondly, which implications follow from this for the idea of open electronic markets. It is proposed to adopt a rather narrow concept of electronic markets which strongly relies on the notion of a competitive ...
openaire   +1 more source

Artificial Intelligence in Design and Impact on Electronic Marketing in Companies

Journal of Ecohumanism
E-marketing refers to the use of technology and artificial intelligence to analyze and interpret marketing data. In addition to providing recommendations and guidance to improve marketing campaigns, improve user experience, and increase sales.
Ali Mohammad Ali Alqudah   +5 more
semanticscholar   +1 more source

Electronic Markets for Architects—The Architecture of Electronic Markets

Information Systems Frontiers, 2002
In recent years there has been a move towards more cooperation in the construction industry. While the traditional practice is that the architect chooses the trades, provides the construction plan, and tells the trades what to do, a new initiative has been formed to create cooperative construction teams.
openaire   +1 more source

Strategy proof electronic markets

Proceedings of the ninth international conference on Electronic commerce, 2007
In electronic double auctions, property of incentive compatibility is very important. Incentive compatibility ensures that truthful bidding is the dominant strategy. Other important properties in electronic auctions are budget balance (BB) and individual rational (IR).
A. R. Dani   +2 more
openaire   +1 more source

Electronic Markets and Electronic Governments

International Journal of Electronic Commerce, 1997
Information technology (IT) has been able to transform the way many business transactions are organized. Mergers, acquisitions, outsourcing, and divestitures are all well-known changes that have resulted from the ability of IT to change the way organizations monitor and coordinate activities.
openaire   +1 more source

Electronic Retail Markets

Electronic Markets, 1995
We refer to the sale of goods and services to end consumers (i.e. a mass of clients with small quantity requirements) as retail markets. These normally include private clients, households and small businesses. Therefore, the cost of transactions in retail markets tends to be rather high compared to those encountered with institutional clients. Building
openaire   +3 more sources

The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing

, 2020
In recent times, waste management has engaged the attention of governments, policy makers, and academics as it has ramifications for the health and well-being of citizens, the environment, and the economy.
J. Frempong   +4 more
semanticscholar   +1 more source

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