Results 31 to 40 of about 825 (299)
MEANS OF CREATING THE ADVERTISING EFFECTS IN THE CREOLIZED TEXTS OF MARKETING COMMUNICATION
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2019 The article discusses the issue of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Advertising text is considered as an example of a complex linguistic-and- visual phenomenon, which is ...
Olga A. Selemeneva
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O emotywności językowej z Bronisławem Malinowskim w tle
Poznańskie Studia Slawistyczne, 2015 One of the ways of understanding linguistic emotivity is taking into account an anthropological approach. The first anthropologist who recognized the emotive aspect of language was the founding father of social anthropology Bronisław Malinowski, thus ...
Janusz Barański
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Categorial system represented in modern English-language dystopias [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2018 The article is devoted to the study of the categorical system, which is represented in modern English-language works by the genre of anti-utopia. To achieve this goal, we discussed in detail the concept of “category” in line of the linguistics and ...
Gavrilova Maria B.
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Emotional aging: a discrete emotions perspective [PDF]
Frontiers in Psychology, 2014 Perhaps the most important single finding in the field of emotional aging has been that the overall quality of affective experience steadily improves during adulthood and can be maintained into old age. Recent lifespan developmental theories have provided motivation- and experience-based explanations for this phenomenon. These theories suggest that, as
Kunzmann, Ute +2 more
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Text emotivity: levels of text emotivity / N.I. Tananushko
, 2021 Раздел 5. Языковая картина мира и взаимодействие культур = Section 5. The language picture of the world and cultures interactionВ статье определены теоретические аспекты вербализации эмоций в языке, функции эмотивности текстов художественных произведений,
Тананушко, Н. И.
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British Educational Research Journal, EarlyView.Abstract This study explores the multifaceted dynamics of student sentiment towards artificial intelligence (AI)‐based education by integrating sentiment analysis techniques with statistical methods, including Monte Carlo simulations and decision tree modelling, alongside qualitative grounded theory analysis.
Volkan Duran +2 more
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Does the CEO's Attention Affect How Well the Firm Performs Environmentally?
Business Strategy and the Environment, EarlyView.ABSTRACT This study explores whether CEOs' environmental attention (CEA) enhances firms' environmental performance. Drawing on attention‐based and upper echelons theories, which emphasize that executives' cognitive focus shapes organizational outcomes, we argue that CEOs who devote greater attention to environmental issues are more likely to integrate ...
Salah Aldain Abdullah Alshorman +2 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Ecotourism encourages environmentally friendly travel; however, little is known about the underlying value systems influencing travelers' choices and actions. This study uses a mixed‐method methodology that combines post hoc qualitative analysis with a large‐scale quantitative survey to examine the influence of multiple value dimensions on ...
Yuemeng Ge +4 more
wiley +1 more source
Focus on emotion and disorders of emotion [PDF]
Nature Neuroscience, 2007 Regulation of emotion is becoming better understood, but despite the societal costs of disorders like depression and anxiety, their causes remain unclear. Five review articles in this issue provide perspective on this literature.
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, 2023 One of the ways of understanding linguistic emotivity is to use an anthropological approach. The first anthropologist who recognised the emotive aspect of language was the founding father of social anthropology, Bronisław Malinowski, who laid the ...
Barański, Janusz
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