Results 171 to 180 of about 122,416 (200)

Endorsements

2012
Steven A. Frankel, James A. Bourgeois, Philip Erdberg   +2 more
openaire   +1 more source

Performance Analysis of Endorsement in Hyperledger Fabric Concerning Endorsement Policies

Electronics (Switzerland), 2023
Xuefeng Piao, Huihui Song, Hao Ding
exaly  

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)

Computers in Human Behavior, 2020
Trung Dam-Huy Thai, Tien Wang
exaly  

Endorsements

2023
openaire   +1 more source

Human papillomavirus vaccination guideline update: American Cancer Society guideline endorsement

Ca-A Cancer Journal for Clinicians, 2016
Lacey Loomer, Robert Smith
exaly  

Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model

Journal of Retailing and Consumer Services, 2023
exaly  

Endorsement

2004
openaire   +2 more sources

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Journal of Retailing and Consumer Services, 2018
Natalya Saldanha, Kaleel Rahman, Rajendra Mulye   +2 more
exaly  

The equity effect of product endorsement by celebrities

European Journal of Marketing, 2007
Bryan A Lukas
exaly