Results 181 to 190 of about 122,416 (200)
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Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Industrial Marketing Management, 2020Kyung Hoon Kim, Shuman Wang
exaly
Star power: the evolution of celebrity endorsement research
International Journal of Contemporary Hospitality Management, 2018Wan Yang
exaly
Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context
International Journal of Indian Culture and Business Management, 2016Arvind Sahay
exaly
Factors predicting the effectiveness of celebrity endorsement advertisements
European Journal of Marketing, 2004David H Silvera
exaly
Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument
Journal of Travel and Tourism Marketing, 2008Robert Van Der Veen
exaly
Who endorses whom? Meanings transfer in celebrity endorsement
Journal of Product and Brand Management, 2010exaly