Results 181 to 190 of about 8,300,869 (250)

When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong   +2 more
wiley   +1 more source

Social media use motives and academic performance among Saudi medical students: the mediating role of perceived stress. [PDF]

open access: yesFront Med (Lausanne)
Lone A   +8 more
europepmc   +1 more source

Driven to Win, Destined to Lose? A Process Model of How Sports Betting Escalates Into Gambling Harm and Shapes Help‐Seeking

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Sports betting has become a routine part of watching sport. Online and mobile platforms let consumers bet continuously, receive instant feedback, and respond to new odds throughout a match. Frequent betting is known to raise the risk of gambling‐related harm, but far less is known about the psychological mechanisms through which that harm ...
Wagner Junior Ladeira   +5 more
wiley   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

Liquid Death, Moral Debt: Ironic Naming and the Effect on Healthiness Perception

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Ironic brand names such as “Liquid Death” and “Surreal Cereal” are increasingly common in the marketplace to compete for consumers’ limited attention. Yet, we know little about their downstream consequences for product inferences. Across experiments, we show that ironic names diminish perceptions of product morality, which in turn lowers ...
Smaraki Mohanty   +2 more
wiley   +1 more source

Crowded Decisions: How Environmental Density Shapes Mobile Investment Behavior

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Neo‐brokers have democratized access to the stock market, primarily through mobile platforms, attracting novice retail investors. However, research on the influence of environmental factors on mobile investment behavior is scarce. In this paper, we investigate how the immediate environment of potential investors influences their decisions and ...
Pauline Engel   +3 more
wiley   +1 more source

Home - About - Disclaimer - Privacy