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Innovative social media marketing techniques, particularly on Instagram, are being employed to connect with prospective travelers who often check these sites for destination information, reviews, recommendations, photos, videos, and experiences.
Sayani Chawla, Ritu Sood, Amit Chawla
doaj +1 more source
Ariel - Volume 6 Number 4 [PDF]
Editors Mark Dembert J.D. Kanofsky Frank Chervenak John Lammie Curt Cummings Entertainment Robert Breckenridge Joe Conti Gary Kaskey Photographer Larry Glazerman Overseas Editor Mike Sinason Humorist Jim McCann Staff Ken Jaffe Bob Sklaroff Halley Faust ...
Boehm, Deborah +15 more
core +1 more source
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin +4 more
wiley +1 more source
Underestimating advertising: innovation and unpriced entertainment [PDF]
Leonard Nakamura states that despite consumers’ lack of respect for advertising, it nonetheless plays a significant role in the economy. For one thing, it helps consumers find out about new products, and new products have been rising in economic ...
Leonard Nakamura
core
Made in China: The Sweatshop Behind the Bratz [PDF]
The report describes living and working conditions at the Hua Tai 4k factory in Shenzhen City, China. It is part of the large Hua Cheng group and supplies Bratz dolls mostly for California-based MGA Entertainment ...
China Labor Watch
core +1 more source
The Impact of Acquisition Intensity on ESG Performance
ABSTRACT This study investigates the impact of Acquisition Intensity on ESG performance using a panel of 1,736 US‐listed companies from 2002 to 2023. Employing a robust OLS framework, we assess both Value‐Based and Volume‐Based Acquisition Intensity against overall ESG scores and their environmental, social, and governance pillars, controlling for firm
Ugbede Amedu +2 more
wiley +1 more source
Markerless motion capture has the potential to enable biomechanical analyses without specialised, high-cost equipment. However, the comparability of many markerless motion capture frameworks with the most used marker-based method is limited.
Marion Mundt +2 more
doaj +1 more source
Living the Lake Life: Indiana’s Lake James in the 1950s and 1960s [PDF]
At over a thousand acres, Lake James has been a staple for entertainment in northern Indiana for years. Lake James has changed significantly over the more than one hundred years of human interaction.
Travis, Warren
core +1 more source
ABSTRACT Environmental protection has emerged as a global priority in the contemporary context. As pivotal actors in the transition towards sustainable development, companies play a crucial role through the adoption of environmental innovations. This study investigates how organisational characteristics—specifically geographical location, business ...
Carlos de las Heras‐Rosas +3 more
wiley +1 more source
Advertising, intangible assets, and unpriced entertainment [PDF]
This paper addresses two aspects of advertising: its role in supporting entertainment and news, and its role as an investment. The author argues that in both roles advertising’s contribution to output is being undermeasured in the national income ...
Leonard I. Nakamura
core

