Results 131 to 140 of about 1,232,428 (380)

Digital Marketing Interactions: Moderating the Relationship between Instagram Marketing and Tourist Decision-Making Behaviour

open access: yesRecoletos Multidisciplinary Research Journal
Innovative social media marketing techniques, particularly on Instagram, are being employed to connect with prospective travelers who often check these sites for destination information, reviews, recommendations, photos, videos, and experiences.
Sayani Chawla, Ritu Sood, Amit Chawla
doaj   +1 more source

Ariel - Volume 6 Number 4 [PDF]

open access: yes, 1974
Editors Mark Dembert J.D. Kanofsky Frank Chervenak John Lammie Curt Cummings Entertainment Robert Breckenridge Joe Conti Gary Kaskey Photographer Larry Glazerman Overseas Editor Mike Sinason Humorist Jim McCann Staff Ken Jaffe Bob Sklaroff Halley Faust ...
Boehm, Deborah   +15 more
core   +1 more source

The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin   +4 more
wiley   +1 more source

Underestimating advertising: innovation and unpriced entertainment [PDF]

open access: yes
Leonard Nakamura states that despite consumers’ lack of respect for advertising, it nonetheless plays a significant role in the economy. For one thing, it helps consumers find out about new products, and new products have been rising in economic ...
Leonard Nakamura
core  

Made in China: The Sweatshop Behind the Bratz [PDF]

open access: yes, 2006
The report describes living and working conditions at the Hua Tai 4k factory in Shenzhen City, China. It is part of the large Hua Cheng group and supplies Bratz dolls mostly for California-based MGA Entertainment ...
China Labor Watch
core   +1 more source

The Impact of Acquisition Intensity on ESG Performance

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the impact of Acquisition Intensity on ESG performance using a panel of 1,736 US‐listed companies from 2002 to 2023. Employing a robust OLS framework, we assess both Value‐Based and Volume‐Based Acquisition Intensity against overall ESG scores and their environmental, social, and governance pillars, controlling for firm
Ugbede Amedu   +2 more
wiley   +1 more source

The influence of the marker set on inverse kinematics results to inform markerless motion capture annotations

open access: yesScientific Reports
Markerless motion capture has the potential to enable biomechanical analyses without specialised, high-cost equipment. However, the comparability of many markerless motion capture frameworks with the most used marker-based method is limited.
Marion Mundt   +2 more
doaj   +1 more source

Living the Lake Life: Indiana’s Lake James in the 1950s and 1960s [PDF]

open access: yes, 2017
At over a thousand acres, Lake James has been a staple for entertainment in northern Indiana for years. Lake James has changed significantly over the more than one hundred years of human interaction.
Travis, Warren
core   +1 more source

Company Location, Business Environment and Digital Maturity as Drivers of Environmental Innovation in Business

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Environmental protection has emerged as a global priority in the contemporary context. As pivotal actors in the transition towards sustainable development, companies play a crucial role through the adoption of environmental innovations. This study investigates how organisational characteristics—specifically geographical location, business ...
Carlos de las Heras‐Rosas   +3 more
wiley   +1 more source

Advertising, intangible assets, and unpriced entertainment [PDF]

open access: yes
This paper addresses two aspects of advertising: its role in supporting entertainment and news, and its role as an investment. The author argues that in both roles advertising’s contribution to output is being undermeasured in the national income ...
Leonard I. Nakamura
core  

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