Results 171 to 180 of about 4,087 (250)

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari   +3 more
wiley   +1 more source

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh   +2 more
wiley   +1 more source

Essays on Entrepreneurial Finance

open access: yes
This Ph.D. thesis examines various dimensions of entrepreneurial finance, delving into three interconnected dimensions: the pivotal role of families in venture capital, the burgeoning phenomenon of micro VCs, and the nuanced influence of economic preferences on venture capital decision-making.
openaire   +1 more source

Contextual Factors Impacting Different Stages of Voluntary Occupational Change: The Case of Turkey

open access: yesThe Career Development Quarterly, EarlyView.
ABSTRACT Occupational change has become increasingly common in recent decades. However, we know little about how contextual factors shape the voluntary occupational change process. By integrating the Careers in Context Framework (Mayrhofer et al. 2007) and the Transtheoretical Model of Career Change (Barclay et al.
Duygu Gulseren   +5 more
wiley   +1 more source

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