Results 171 to 180 of about 2,543 (255)

The Role of Solution Business Model Patterns in Digital Agriculture: Linking Business Model Components and Sustainable Outcomes From a Startup Business Perspective

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Digital agriculture is expanding rapidly, yet research has only begun to examine how AgTech startups design and adapt their business models, through digital technologies, in response to technological change and rising sustainability expectations.
Mauro Florez   +4 more
wiley   +1 more source

Understanding Sustainable Business Model Barriers: The Interplay of Sustainable Value Dynamics and Organizational Tensions

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Sustainability‐oriented startups face challenges in implementing sustainable business models due to resource constraints, technological uncertainty and competing economic, social and environmental objectives. Although prior studies have identified numerous sustainable business model barriers, limited attention has been given to the ...
Sandra Naomi Morioka   +2 more
wiley   +1 more source

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari   +3 more
wiley   +1 more source

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh   +2 more
wiley   +1 more source

Promoting agricultural entrepreneurship through practical education in Chinese universities. [PDF]

open access: yesPLoS One
Hou W   +8 more
europepmc   +1 more source

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