The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation [PDF]
This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers.
Umit Alniacik, Cengiz Yilmaz
core
Environmental marketing strategy in classified hotels [PDF]
Management Science Letters, 2020 Odai Falah Mohammad AL-Ghaswyneh
doaj +1 more source
GPCRs in CAR‐T Cell Immunotherapy: Expanding the Target Landscape and Enhancing Therapeutic Efficacy
Advanced Science, EarlyView.Chimeric antigen receptor T cell therapy faces dual challenges of target scarcity and an immunosuppressive microenvironment in solid tumors. This review highlights how G protein‐coupled receptors can serve as both novel targets to expand the therapeutic scope and functional modules to enhance CAR‐T cell efficacy.
Zhuoqun Liu +11 more
wiley +1 more source
Greenwashing and Green Marketing on Social Media: Implications for Trust-Related Reactions in the Food Sector. [PDF]
FoodsVukasović T, Trglavčnik M, Faganel A.
europepmc +1 more source
Advanced Science, EarlyView.This review identifies current and future directions in abiotic nanostructured catalysts to develop reliable and sustainable glucose fuel cells to power the next generation of bioelectronic devices. ABSTRACT The global rise in incidence of chronic diseases has led to the demand for innovative solutions that help patients manage their conditions with ...
Asghar Niyazi +3 more
wiley +1 more source
Marketing legal services to medium-sized companies
, 2009 This thesis examines marketing and buying of legal services in the context of medium-sized companies from theoretical and empirical perspectives. The theoretical foundations for the market of legal services are laid by studying the particularities of ...
Hodges, Silvia, Hodges, S
core
A multi-platform analysis of e-cigarette online marketing in China (2024-2025). [PDF]
Dialogues HealthLiu R +6 more
europepmc +1 more source
Advanced Science, EarlyView.We propose the Full‐Body AI Agent, a multi‐scale collaborative framework with 7 biological‐layer agents. It unifies multi‐omics/clinical data via standardized protocols, enabling phenotype‐guided closed‐loop reasoning, quantitative evaluation, and LLM safeguards, with promising applications in tumor metastasis modeling and precision drug development ...
Aoqi Wang +11 more
wiley +1 more source
The Marketing-product Development Interface - Information Acquisition for Product Development - [PDF]
In the traditional company marketing approach, marketing people concentrated on how to sell the enormous volume of products, and how to achieve specific quotas based on the human relationships with clients built up by individual salesmen.
Munehiko Itoh
core
Commercial practices of the arms industry and implications for global public health: a scoping review. [PDF]
Global HealthMeciar S +4 more
europepmc +1 more source