Results 321 to 330 of about 5,364,325 (393)

The impact of religiosity, environmental marketing orientation and practices on performance

Journal of Islamic Marketing, 2018
Purpose This paper aims to investigate the environmental marketing orientation of Muslim entrepreneurs and looks at its relationship with environmental marketing and organizational performance in the context of small and medium enterprises in Indonesian.
P. Adi, W. Adawiyah
semanticscholar   +1 more source

An examination of market orientation and environmental marketing strategy: the case of Chinese firms

Service Industries Journal, 2019
This study examines whether market orientation, as an organizational capability, plays an enabling role in environmental marketing strategy and then contributes to financial performance.
Yi Wang, Si Shi, Yang Chen, D. Gursoy
semanticscholar   +1 more source

Sustainable environmental performance: The mediating role of green reputation in the choice of green marketing or green demarketing

Corporate Social Responsibility and Environmental Management, 2023
Growing concern for sustainability of the natural environment is rapidly transforming the competitive landscape and forcing firms to implement traditional green marketing, along with less conventional green demarketing.
Chao‐Hung Wang, Wei‐Jr Juo
semanticscholar   +1 more source

Corporate environmental marketing: An environmental marketing action model

Business Strategy and the Environment, 1994
AbstractA model of environmental marketing action and success is proposed, which includes a range of variables and examines the relationship between them. Environmental success is partly determined by the level of Environmental Marketing Action which varies between level 0 and level 8 and which directly determines the extent of environmental marketing ...
Hazel T. Suchard, Jo‐Ann C. Suchard
openaire   +1 more source

Features of environmental marketing

Gostinichnoe delo (Hotel Business)
In recent years, a steady shift in consumer behavior has been observed worldwide, including in Russia, driven by growing interest in healthy lifestyles and mindful consumption.
E. V. Gerasimova
semanticscholar   +1 more source

Environmental Markets

2014
Environmental Markets explains the prospects of using markets to improve environmental quality and resource conservation. No other book focuses on a property rights approach using environmental markets to solve environmental problems. This book compares standard approaches to these problems using governmental management, regulation, taxation, and ...
Terry L. Anderson, Gary D. Libecap
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Environmental Markets

2000
Preface 1. Introduction, by Graciela Chichilnisky and Geoffrey Heal 2. Markets for Tradable Carbon Dioxide Emission Quotas: Principles and Practice, by Graciela Chichilnisky and Geoffrey Heal 3. Equity and Efficiency in Environmental Markets: Global Trade in Carbon Dioxide Emissions, by Graciela Chichilnisky, Geoffrey Heal, and David Starrett 4 ...
openaire   +1 more source

Response—Environmental Markets

Science, 2009
We agree with Wu and Kim that well-defined markets can delineate relevant ecosystem services. However, contrary to Wu and Kim's assertion, the science underpinning aquatic ecosystem restoration is far too under-developed for a mere delineation of ecosystem service in a market context to serve as ...
Margaret A. Palmer, Solange Filoso
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Environmental Markets: Concentrate on Criteria

Science, 2009
In their Perspective (“Restoration of ecosystem services for environmental markets,” 31 July, p. [575][1]), M. A. Palmer and S. Filoso rightly promote rigorous science to link ecosystem functioning with the provision of ecosystem services, but they exaggerate the potential downside of market valuation in restoration outcomes.
Tong, Wu, Yeon-Su, Kim
openaire   +2 more sources

Environmental Marketing Management

1998
For environmental management to become significant as a market factor, an efficient communication and marketing strategy is required, which in turn requires decisions about market coverage and the application of new cooperation strategies. This chapter documents how the ‘classic’ elements of the marketing mix — product, distribution, communication, and
Ulrich Steger, Ralph Meima
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