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Marketing Environmental Services
2008Environmental services (ES) are diverse both in terms of the benefits that they provide, and in terms of potential buyers. This suggests a mixture of institutional arrangements and strategies required to create demand for ES. In some cases, there is an advantage to commoditizing ES and marketing them through large exchanges.
Amir Heiman +2 more
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Market-based environmental policies [PDF]
, 1998 Some eighty years ago, economists first proposed the use of corrective taxes to internalize environmental and other externalities. Fifty years later, the portfolio of potential economic-incentive instruments was expanded to include quantity-based mechanisms tradable permits.
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Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Journal of Business Ethics, 2020Szerena Szabo, J. Webster
semanticscholar +1 more source
Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage
, 2000Morgan P. Miles, J. Covin
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Green marketing of apparel: consumers' price sensitivity to environmental marketing claims
, 2013Celia Stall-Meadows, A. Davey
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Green tourism business as marketing perspective in environmental management
, 2022O. Gryshchenko +5 more
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