Results 351 to 360 of about 5,364,325 (393)

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Environmental Marketing

2011
openaire   +1 more source

Environmental cause marketing

2018
Debra Z. Basil, Mary Runté, Jennifer Liebetrau   +2 more
openaire   +1 more source

Consequences of corporate environmental marketing strategies in New Zealand organisations

, 2011
Nicolette LeCren, Lucie K. Ozanne
semanticscholar   +1 more source

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Environmental marketing strategy and firm performance: Effects on new product performance and market share

, 2005
W. Baker, James M. Sinkula
semanticscholar   +1 more source

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly