Results 71 to 80 of about 93,745 (312)
Re-evaluating green marketing strategy : a stakeholder perspective. [PDF]
Purpose The present study aims to examine the influence of stakeholders on green marketing strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in influencing organizations and markets, but has not targeted a single ...
Rivera Camino, Jaime
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Marketing Education through the lens of S-D Logic [PDF]
, 2012 This paper provides a theoretical contribution to the marketing literature by exploring ‘value creation' and ‘value in use' as applied to marketing education and from a service-dominant logic perspective.
Lynch, J., Egan, J.
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Integrated Visible Light and Oxidant Protection Through Multifunctional Sunscreens
Advanced Healthcare Materials, EarlyView.High‐energy visible radiation (HEVR), although less energetic than UV light, penetrates deeper into the skin and contributes to photoaging, pigmentation disorders, and oxidative stress. The development of new HEVR‐targeted filters, therefore, represents not only a scientific challenge but also a pressing public health and cosmetic industry need.
Beatriz Peñín +3 more
wiley +1 more source
An empirical survey: Can green marketing really entice customers to pay more? [PDF]
This research integrated the Social Cognition Theory and the Engel Kollat Blackwell customers’ purchasing model (EKB model) to synthetically discuss the three kinds of possible relations comprising “does negatively entice”, “does possibly entice” and ...
Ming-Yuan Hsieh
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Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour
, 2023 This chapter explores the value that social marketing can bring to subject areas such as sustainable tourism. Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and ...
Lawson, A. +3 more
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to identify and analyze the influence of environmental concern and green marketing on purchase decisions for UPVC products in Lombok, with environmental knowledge serving as a mediating variable.
Adytya Rahmad Adam +2 more
doaj +1 more source
, 2018 Markets and market-mimicking procedures are increasingly used in environmental governance. Markets are institutional arrangements that involve the transfer of rights over goods and services between buyers and sellers using money as the medium of exchange.
openaire +2 more sources
Epidermal Patch Technologies for Integrated Healthcare and Infection Management
Advanced Healthcare Materials, EarlyView.Epidermal patches have evolved from simple wound coverings into multifunctional, skin‐conformable platforms integrating drug delivery, biosensing, and therapeutic functionalities. This review highlights their material innovations, fabrication strategies, and intelligent designs, including hydrogels, microneedles, and flexible electronics, while ...
Yuqi Wang +7 more
wiley +1 more source
Environmental Implications of the Foodservice and Food Retail Industries [PDF]
The growing size and importance of service sector industries in the U.S. economy raises questions about the suitability of the current environmental management system to deal with perhaps a changing set of environmental concerns.
Konisky, David, Davies, J. Clarence
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Environmental Goods and Services: Developments of the Concept, the Economic Sector, and the Markets
Studies in Business and EconomicsGreen (environmental) marketing, which promotes cleaner, less detrimental products, is considered to be one of the main contributors to sustainable production and consumption.
Vrublevska Olena
doaj +1 more source