From anthropomorphism to prosocial intention: a PLS-SEM and fsQCA study of virtual influencers [PDF]
IntroductionVirtual influencers are increasingly deployed to mobilize prosocial causes, yet the mechanisms converting humanlike design into action remain under-specified. This study integrates social cognitive theory with identity perspectives to examine
Lan Su, Xiaolong Pan, Xinyao Duan
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How green marathons are associated with pro-sustainable behavior: the chain-mediating roles of environmental empathy and self-sustainable identity [PDF]
The global rise of green marathons has sparked interest in their potential to be associated with pro-sustainable behaviors. However, the mechanisms underlying this process are not well understood. Grounded in the cognitive-affective-conative (CAC) theory,
Kui Dong +7 more
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Research on the impact of heterogeneous environmental regulations on smallholders’ livelihood strategies from the perspective of environmental identity theory [PDF]
Based on environmental identity theory, the multiple mediation model was used to reveal the effects of heterogeneous environmental regulation on smallholder farmers’ livelihood strategies and behaviors, specifically examining the multiple mediating ...
Zengfu Yao, Xin Liu
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Understanding the role of the tourists' identity in travel. [PDF]
It has been suggested that identity issues lie at the heart of our desire for travel. It is widely acknowledged that travel plays an important part in shaping the perception of self through experiences of other people and places.
Hibbert, Julia F.
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Social Media Dynamics and Green Consumption—The Mediating Role of Environmental Attitudes and Green Self-Identity—Cross-Country Research [PDF]
This study examined the influence of social media content and online member group support on the environmental attitudes and green self-identity of organic food consumers in Ecuador, Peru, and Chile.
Jorge Bernal-Peralta +9 more
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Thinking and feeling sustainable: identity-based cognitive and affective mechanisms in food choices across generations [PDF]
BackgroundSustainable food consumption is often framed as a response to environmental concerns. However, from a psychological perspective, such choices also reflect value-laden decisions shaped by self-identity, cognitive evaluation, and emotional ...
Han-Jen Niu +3 more
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To reduce environmental problems, people need to consistently engage in pro-environmental behaviors. Many environmentally friendly actions not only benefit the environment, but can also save money.
Ellen Van Der Werff, Linda Steg
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Extant research finds that environmental identity is an important motivational factor for proenvironmental behavior. However, studies typically focus on investigating the effects of the strength of this identity. Based on insights from identity research,
Leïla Rahmani +4 more
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Tourism has been perceived as an environmentally friendly industry for a long term, but the negative impact of tourist irresponsible behavior on the environment cannot be ignored.
Haiyan Tang +4 more
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Changing human behavior is critical to mitigating the increasingly severe environmental harm. Although numerous studies focus on private-sphere or generalized pro-environmental behavior (PEB), relatively little research examines explicitly public-sphere ...
Yunfeng Xing, Mengqi Li, Yuanhong Liao
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