How green marathons are associated with pro-sustainable behavior: the chain-mediating roles of environmental empathy and self-sustainable identity [PDF]
Frontiers in PsychologyThe global rise of green marathons has sparked interest in their potential to be associated with pro-sustainable behaviors. However, the mechanisms underlying this process are not well understood. Grounded in the cognitive-affective-conative (CAC) theory,
Kui Dong +7 more
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From click to green choice: the influence of social media content type on green consumption intention [PDF]
Frontiers in PsychologyPurposeThis study focuses on the obstacles to the transformation of green consumption intention into behavior, explores the interaction between information framing (positive and negative) and behavioral agency types (individual and group), and reveals ...
Zhenzhen Peng, Ziduo Su, Mingfang Dong
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Social Media Dynamics and Green Consumption—The Mediating Role of Environmental Attitudes and Green Self-Identity—Cross-Country Research [PDF]
FoodsThis study examined the influence of social media content and online member group support on the environmental attitudes and green self-identity of organic food consumers in Ecuador, Peru, and Chile.
Jorge Bernal-Peralta +9 more
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Thinking and feeling sustainable: identity-based cognitive and affective mechanisms in food choices across generations [PDF]
Frontiers in PsychologyBackgroundSustainable food consumption is often framed as a response to environmental concerns. However, from a psychological perspective, such choices also reflect value-laden decisions shaped by self-identity, cognitive evaluation, and emotional ...
Han-Jen Niu +3 more
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Heliyon, 2023 Environmental issues have gradually become one of the most challenging global issues. In this Information Age where individualism is on the rise and self-media is prevalent, if we can use the power of individuals and make ordinary people become self ...
Wei-Ting Chen, Ming-Huei Hsieh
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Energies, 2021 This study examines the mechanism by which pro-environmental self-identity (PESI) affects green energy purchase intention (GEPI) through different dimensions of consumption values. The concept of pro-environmental self-identity is rarely discussed in the
Magdalena Grębosz-Krawczyk +2 more
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Applied Sciences, 2021 This study investigates the factors influencing the buying intention of energy-efficient home appliances in Bangladesh. It also develops a conceptual framework that integrates additional constructs with the theory of planned behavior (TPB) and borrows ...
Ya Li +3 more
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Research on the Relationship Between Self-improvement Values and Green Brand Identity [PDF]
E3S Web of Conferences, 2021 In order to clarify the relationship between self-improvement values and green brand identity, we take the consumers’ self-improvement values as the antecedent variable, consider the self-monitoring as the moderating variable, regard consumers ...
Liang Xuedong +4 more
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CONSUMERS’ INTENTION TO STAY IN GREEN HOTELS IN SOUTH AFRICA: THE EFFECT OF ALTRUISM AND GREEN SELF-IDENTITY [PDF]
Geo Journal of Tourism and Geosites, 2020 The aim of the study was to investigate the effect of the extended Theory of Planned Behaviour (TPB) model that included two personal factors (altruism and green self-identity) on consumer intention to stay in green hotels.
Olawale FATOKI
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Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities
Jurnal Manajemen, 2023 The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands.
Erna Sofriana Imaningsih +4 more
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