Results 161 to 170 of about 614 (179)

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing, 2017
Hannes Datta, Kusum L Ailawadi, Harald J Van Heerde   +2 more
exaly  

A model of customer-based brand equity and its application to multiple destinations

Tourism Management, 2009
Seyhmus Baloglu
exaly  

Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Journal of Travel and Tourism Marketing, 2012
Statia Elliot
exaly  

Regulating Equity-based Crowdfunding in India is Really a Far-fetched Dream

SSRN Electronic Journal, 2023
openaire   +1 more source

Ethics of the Sharing Economy: The Example of Reward- and Equity-Based Crowdfunding

2022
Sandrine Frémeaux, Carine Girard-Guerraud   +1 more
openaire   +1 more source

Effects, equity, and cost of school-based and community-wide treatment strategies for soil-transmitted helminths in Kenya: a cluster-randomised controlled trial

Lancet, The, 2019
Rachel L Pullan, Katherine E Halliday, William E Oswald   +2 more
exaly  

Multimodal accessibility-based equity assessment of urban public facilities distribution

Sustainable Cities and Society, 2019
Hossein Haghshenas, Inhi Kim
exaly  

Equity-based crowdfunding

openaire   +1 more source

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

Journal of Business Research, 2019
Joana César Machado, Leonor Vacas-De-Carvalho, Salim L Azar   +2 more
exaly  

Consumer‐based brand equity: improving the measurement – empirical evidence

Journal of Product and Brand Management, 2005
Ravi Pappu, Ray W Cooksey
exaly